Cortis, consisting of members Martin, James, Juhun, Sunghyun, and Gunho, is the third group launched by Big Hit Music, following the success of BTS in 2013 and Tomorrow X Together in 2019. Known for producing top-tier boy groups, Big Hit Music's introduction of a new group after six years has fans speculating about another potential hit.
Demonstrating their growing popularity, Cortis amassed 1 million followers on TikTok within just six days of launching their account, and as of August 18, they boast 1.4 million followers. Their debut album's intro track 'GO!' has already made waves, entering YouTube's trending music video charts in 11 countries, including the US, Canada, and the UK.
Cortis's unique identity as a 'young creator crew' adds to the anticipation surrounding them. All members actively participate in producing music, choreography, and video content. Notably, they are credited on their debut album 'COLOR OUTSIDE THE LINES' and contributed to the choreography of 'GO!', even co-directing the official music video.
As a group composed entirely of teenagers, Cortis brings a fresh energy to the scene. The track 'GO!' is just a teaser. Their title track 'What You Want' stands out with its genre choice, blending 1960s psychedelic rock guitar riffs with a hip-hop-based boom bap rhythm, a rarity in K-pop. Members Martin and James, who have previously worked on projects for senior artists like Tomorrow X Together and ENHYPEN, are expected to make a significant impact on the K-pop market. Big Hit Music describes the song as a bold declaration from Cortis as they step into a new world.
Equally exciting is the innovative performance accompanying the song. The choreography for 'What You Want' is designed to showcase the members' confidence, energy, and intensity, with unexpected elements planned to enhance the visual experience, according to Big Hit Music.