K-pop powerhouses BLACKPINK and TWICE, representing the third generation of K-pop girl groups, are both set to make their highly anticipated comebacks on November 11. Fans worldwide are eagerly awaiting the release of new music from these iconic groups.
BLACKPINK announced on November 8 that they will release their new single "JUMP" at 1 PM on November 11. This marks their first full-group release in approximately 1 year and 7 months since their contract with YG Entertainment ended. The group first unveiled the track during their 'BORN PINK JAPAN DOME TOUR' concert in Goyang, Japan, on November 5-6. The excitement was further amplified with the release of a music video teaser directed by Grammy Award-winning director Dave Meyers, known for his work with numerous pop stars.
As a group, BLACKPINK has reached the pinnacle of success, and their members have also achieved remarkable solo accomplishments. Jennie and Rosé have solidified their presence in the global music market as solo artists. While Lisa and Jisoo's solo endeavors have been less prominent, their strong presence during group activities has been undeniable. With this long-awaited full-group comeback, fans are excited to see how each member's strengths will contribute to the group's synergy.
On the same day and time, TWICE will release their fourth studio album, 'THIS IS FOR'. This album marks their first full-length release in nearly 3 years and 8 months since 'Formula of Love: O+T=<3' in November 2021. The album boasts contributions from renowned songwriters, including Tayla Parx, known for her work with Ariana Grande, enhancing its quality.
TWICE members have also been honing their skills through solo and unit activities. Nayeon has consistently pursued her solo music career, while Tzuyu embarked on solo activities last year. The unit group MISAMO, consisting of Mina, Sana, and Momo, has garnered global attention with their Japan Dome Tour. The individual achievements of the members are expected to lay a strong foundation for TWICE's successful full-group activities.
Both BLACKPINK and TWICE boast a robust fanbase both domestically and internationally. Following the release of their new album, TWICE will kick off their sixth world tour at the Incheon Inspire Arena on November 19-20, further expanding their global reach. On December 2, they will headline the 'Lollapalooza Chicago' music festival at Grant Park in Chicago, Illinois. BLACKPINK, on the other hand, made history as the first K-pop girl group to perform at the Goyang Sports Complex, drawing a record-breaking crowd of 78,000, the largest ever for a K-pop artist at the venue. With both groups making simultaneous comebacks, anticipation among music fans is at an all-time high.
BLACKPINK and TWICE continue to captivate the global music market with their distinct musical styles and charm, solidifying their status as leading representatives of the third generation of K-pop girl groups. This comeback is set to reaffirm their presence and impact in the industry.
Reported by Kim Ji-won, TenAsia one@tenasia.co.kr