NEWBEAT has taken part in a blood donation campaign to raise awareness about the importance of donating blood.
The group NEWBEAT, consisting of members Park Minseok, Hong Minsung, Jeon Yeoyeojeong, Choi Seohyun, Kim Taeyang, Jo Yunhu, and Kim Riwoo, participated in the 'Seongsu-dong Blood Donation Bus Collaboration Campaign' with the game 'Silver and Blood' and the Korean Red Cross on the 28th at Seongsu XYZ SEOUL. They delivered a busking performance as part of the event.
In line with the promotional theme, NEWBEAT made a striking impression with styling reminiscent of vampires. The members performed a variety of songs, including 'JeLLo', 'HICCUPS', 'Flip the Coin', and 'Highs&Lows', in an outdoor space set up behind the blood donation bus.
Beyond their busking performance, NEWBEAT engaged with fans by distributing blood donation-themed fans and interacting closely with them, heating up the atmosphere. Additionally, the members personally participated in blood donation, adding a genuine touch to their encouragement of the cause.
This promotion is a public campaign designed to highlight the importance of blood donation, aligned with the game's concept. It aims to improve awareness about the declining number of blood donors and encourage new donors to participate.
NEWBEAT made their debut in the music industry with their first full album 'RAW AND RAD' in March. They have been actively promoting through Mnet's debut show 'Drop the NEWBEAT' and SBS's fan showcase '힘숨찐 해부실'.
Recently, they have received enthusiastic responses from domestic and international fans by performing on major stages such as the '2025 Love Some Festival', 'Seoul Spring Festa Opening Seoul Wonder Show', 'KCON JAPAN 2025', and 'MyK FESTA'. NEWBEAT continues to engage with global K-pop fans through various performances and online and offline content.