In the radiant month of April, actor Lee Dong-wook graces the cover of 'Men Noblesse' magazine, in collaboration with Swiss watchmaking brand Tissot.
Tissot's new Solar campaign features the Tissot PRC 100 SOLAR, powered by solar energy, accompanying Lee Dong-wook throughout his day. The campaign beautifully captures the synergy between Lee and the sun as it illuminates various landmarks in Seoul, from the vibrant morning sun to the serene sunset. This captivating encounter between Lee Dong-wook and the PRC 100 Solar watch across different times of the day brings excitement to viewers.
The 'PRC 100 SOLAR' worn by Lee Dong-wook is Tissot's innovative new product, powered by solar energy. It features the Lightmaster technology, a pinnacle of Swiss precision, capturing both natural and artificial light to ensure continuous operation with minimal exposure, showcasing excellent energy storage efficiency and accuracy.
The PRC 100 Solar, with its modern reinterpretation of a classic 1980s design, features a distinctive 12-sided bezel and a well-balanced 39mm case. Available in five versions, it offers a variety of strap options, including leather and stainless steel bracelets, allowing for versatile styling from formal business looks to casual outfits.
A Tissot representative stated, “In this Men Noblesse April issue pictorial, we captured the brand's spirit of innovation and the value of Swiss-made watches through ambassador Lee Dong-wook's sophisticated image. His unique gentlemanly and dandy aura expresses the vibrant energy that fills his day.”
Lee Dong-wook's pictorial can be viewed on the official Men Noblesse website, and the Tissot PRC 100 Solar is available at Tissot's official online boutique, IFC boutique, and authorized sales channels.
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