On the 24th, Jenny announced on her social media that she had founded the independent label ODD ATELIER (OA). Jennie said, "A year full of things to be thankful for has passed, and a new year will soon begin. As for my solo activities starting in 2024, I plan to establish a company called OA and try to stand on my own." She added, "Both my new challenge and Blackpink will receive many “Please give me love,” he wrote.
At the same time, a new profile with warm, natural black and white colors was also released. Jenny's unique image stood out as the vague atmosphere was emphasized with a clean and uncluttered concept.
Although she will carry out her solo activities through independent raves, her activities as Blackpink will be carried out with YG Entertainment, where she previously worked. On the 6th, YG Entertainment signed an exclusive contract with all four members of Blackpink for group activities. However, news of each member's individual contract has not yet been announced. In addition to Jennie, who announced her activity plans through her independent label OA, Lisa, Jisoo, and Rosé have not yet decided on solo moves.
Jenny, who was cast in tvN's new entertainment show 'Apartment 404', is determined to get closer to the public by choosing entertainment as her first solo activity under an independent label. Yoo Jae-seok, Cha Tae-hyun, Oh Na-ra, Yang Se-chan, and Lee Jeong-ha joined this entertainment show. Attention is focused on what kind of chemistry and chemistry they will have with them. This work is the comeback work of producer Jeong Cheol-min of ‘Michuri’, where Jenny first appeared on a variety show.
Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr