RIIZE has been selected as the house ambassador for Louis Vuitton.


RIIZE has been selected as the house ambassador for Louis Vuitton.

SM Entertainment, the agency, explained on the 11th that RIIZE was selected as a house ambassador for French luxury brand Louis Vuitton in recognition of its trend-leading unique style and unrivaled visuals.

As RIIZE was selected as a Louis Vuitton House ambassador just three months after her debut, attention is focused on RIIZE's future activities in the global fashion world.

Louis Vuitton said, “Since its debut, RIIZE has garnered attention from around the world with its unique style, personality, and music, creating an unrivaled presence. “With their first single album ‘Get A Guitar,’ they became a million-seller within a week and achieved notable results on major global music charts.” Additionally, “RIIZE is already attracting attention in the fashion world for its comfortable and free style. “We will continue our journey by welcoming RIIZE, who will create a creative vision together, as our new ambassador,” they said, expressing his expectations for RIIZE as the new face of Louis Vuitton.

RIIZE debuted with its first single album 'Get A Guitar' last September, ranked #1 on the iTunes Top Song Chart and Top 10 in 20 regions around the world, #1 on the QQ Music Korean Music Weekly Chart in China for two consecutive weeks, and #1 on the Oricon Weekly International Album Chart in Japan. Above, among groups that debuted this year, they ranked highest on the Melon chart.

Kim Ji-won, Ten Asia reporter bella@tenasia.co.kr