Lee Bo-young, is it possible for sales to increase by 50% within half a year?
JTBC's 'Agency' Lee Bo-young started a life-or-death advertising competition PT. Cooperation with his fierce rival Cho Seong-ha became inevitable, and the situation took an unpredictable turn as 'Cheat Key' Na-eun Son predicted a counterattack. The viewership rating was 8.1% in the metropolitan area and 7.7% nationwide. (provided by Nielsen Korea, based on paid households)




In the 6th episode of JTBC's Saturday-Sunday drama 'Agency' (directed by Lee Chang-min/written by Song Soo-han/provided by SLL/produced by How Pictures and Drama House Studio), which aired on the 21st, the internal war between Go Ah-in (Lee Bo-young) and Choi Chang-soo (Cho Seong-ha) took a new turn. It was right. A difficult problem fell in front of the two people who were engaged in a fierce battle to push the other person out in order to rise to a higher position. The company received a large competitive PT proposal with a budget of 30 billion won, which was at stake. It was an opportunity that could not be missed for both Go A-in, who had risked his position and guaranteed a 50% increase in sales within six months, and Choi Chang-soo, whose position had become uncertain after losing repeatedly in strategic battles. Here, Kang Han-na (Son Na-eun), a childish third-generation tycoon, awakens and prepares to shake up the game, predicting “a fun corporate life where two people are pushed and pushed around.”




VC Group's prospective in-law, Woowon Group Chairman Kim Woo-won (Jeong Won-joong) was arrested on charges of raising slush funds worth tens of billions of won. Among them, Woowon Group Marketing Executive Director Hwang Seok-woo (Song Young-gyu) invited agencies for corporate PR advertising. It was for the reason that “blocking negative messages is basic, but real people create messages, and that message can create public opinion that will overturn everything.” The budget is a whopping 30 billion. However, on-air as quickly as possible, there is no guide, and There was a difficult condition that the PT preparation deadline was one week.




Go Ah-in was deeply troubled by Executive Director Hwang's suggestion, which overturned the common sense in the industry that advertising marketing should be stopped when there is a negative issue. This is because he was the former president of the PR Association and was considered the best person in Korea in terms of risk management. The urgent task was to find out the true intentions of Director Hwang, who could not have been an idiot who knew nothing.




It was Choi Chang-soo who found the clue. Not only Woowon Group but also VC Group's legal team worked hard to somehow get Chairman Kim to be tried without detention, but they were unable to find a solution of any kind. Chief of Staff Kim Tae-wan (Jeong Seung-gil) told Choi Chang-soo, “Chairman Wang (Jeon Guk-hwan) personally gave the order. “If we solve this, the size of the water we play with will change,” he said, adding that he should further solidify his position through this political advertisement. Go Ah-in, who needed to find out the advertisers' intentions, and Choi Chang-soo, who needed to win PT, were in a situation where they desperately needed each other.




Meanwhile, Kang Han-na, who suddenly got involved in a fight between Go Ah-in and Choi Chang-soo and was humiliated in front of reporters and executives of group affiliates, could not hold back her anger. The person who put this to rest was VC Planning CEO Cho Moon-ho (Park Ji-il), “the person who used to put a straw in my banana milk when I was young”. Kang Han-na, who immediately realized that the 'banana milk' he sent was intended to scold her for her immature behavior, woke up. Then, her eyes changed as she decided to become a real adult and start a real corporate life. In addition, he planned to test the two managing directors following the advice of his grandfather, Chairman Wang, saying, “Choi Chang-soo, Goa-in, and the managing directors are asking to have sex with me, so if you want, I should do it.” It was an ending that raised expectations vertically due to the difficult problem that fell on Go Ah-in and Choi Chang-soo, and Kang Han-na, who said with a meaningful smile, “The winning side is on our side,” and the fierce battle between real advertisers with the life and death of VC Planning at stake.




‘Agency’ airs every Saturday and Sunday at 10:30 PM on JTBC.

Ryu Ye-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr