Blackpink Jisoo showed off her unique status in the luxury goods industry.
Recently, Lebanese TV channel LBC TV broadcast a video highlighting Jisoo's power and influence through social media.
Jisoo is the youngest billionaire influencer with about 70 million followers on Instagram, along with Kylie Jenner and model Bella Hadid. It is said that he is the most profitable celebrity with a high number of followers.
In particular, Jisoo is known to have created media value of 22.662 billion won through her Instagram posts last year.
In addition, Jisoo was selected as the first Korean global ambassador for French luxury brand Dior. Dior's domestic sales last year increased by more than 75% compared to 2021.
Meanwhile, Jisoo runs the YouTube channel ‘Happiness Index 103%’. The YouTube channel exceeded 3 million subscribers in just one month. Jisoo is also preparing for her solo debut.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr