According to the analysis of boy group individual brand reputation big data in February 2023, 1st place was Astro's Cha Eun-woo, 2nd place was BTS' Jimin, and 3rd place was EXO's Baekhyun.
According to the Korea Business Research Institute, the top 30 individual brand reputation rankings for boy groups as of February 2023 are Astro's Cha Eun-woo, BTS' Jimin, EXO's Baekhyun, Wanna One's Kang Daniel, BTS's Jungkook, BTS's V, Big Bang's G-Dragon, and Wanna One's Park Ji-hoon. , Big Bang Taeyang, Winner Song Min-ho, Wanna One Hwang Min-hyun, BTS Suga, BTS Jin, BTS RM, BTS J-Hope, SHINee Key, NCT Jaehyun, NCT Haechan, Super Junior Seongmin, Wanna One Ong Seong-woo, Seventeen Hoshi, Super Junior Kyuhyun, Wanna One Kim Jae-hwan, Tomorrow by Together Yeonjun, Wanna One Bae Jin-young, NCT Doyoung, Tomorrow by Together Soobin, Big Bang Daesung, SHINee Minho, and NCT Jung Woo were analyzed in that order.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the analysis of brand big data on the boy group's individual brand reputation in February 2023, Astro's Cha Eun-woo brand ranked first. When analyzing the boy group's individual brand category, the boy group's individual brand was ranked first in January. Compared to 114,130,418 pieces of data, it increased by 2.69%. Looking at the detailed analysis, brand consumption increased by 0.88%, brand issues increased by 7.50%, brand communication increased by 4.56%, and brand diffusion decreased by 0.30%.”
The top 100 brands in boy group individual brand reputation as of February 2023 are Astro Cha Eun-woo, BTS Jimin, EXO Baekhyun, Wanna One Kang Daniel, BTS Jungkook, BTS V, Big Bang G-Dragon, Wanna One Park Ji-hoon, Big Bang Taeyang, and Winner Song Mino. , Wanna One Hwang Min-hyun, BTS Suga, BTS Jin, BTS RM, BTS J-Hope, SHINee Key, NCT Jaehyun, NCT Haechan, Super Junior Sungmin, Wanna One Ong Seong-woo, Seventeen Hoshi, Super Junior Kyuhyun, Wanna One Kim Jae-hwan. , Tomorrow by Together Yeonjun, Wanna One Bae Jin-young, NCT Doyoung, Tomorrow Pentagon's Hui, Seventeen's Dokyeom, The Boyz's Hyunjae, Seventeen's Mingyu, NCT's Jeno, EXO's Kai, Tomorrow Together Huening Kai, MONSTA , BTOB's Lee Chang-seop, Wanna One's Yoon Ji-sung, MONSTA Junior Donghae, SEVENTEEN Dino, GOT7 Jinyoung, Stray Kids Hyunjin, MONSTA X Kihyun, SEVENTEEN Vernon, BTOB Lee Minhyuk, VIXX Ravi, MONSTA , CIX's Bae Jin-young, Super Junior's Yesung, BTOB's Lim Hyun-sik, Seventeen's The8, and Enhyphen's Jay.
Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr