Writer Park Ki-woong, who has provided viewers with unique cultural sensitivity for the past year and nine months through Naver Shopping Live's 'Park Ki-woong's Culture Live', has successfully completed his journey as an MC.
Since its first broadcast in May 2021, 'Park Ki-woong's Culture Live', which has completed a total of 31 episodes, has become an axis of Naver Shopping Live, recording a total of 7,761,021 cumulative views. It is a good example of an expanded online mall that breaks the limitations of existing live shopping, easily explaining the unique exhibitions of different artists each time and lowering the threshold for exhibitions with special discounts.
Previously, there were programs where professional docents introduced artists and their works. What makes Park Ki-woong's Culture Live different is that he explains the exhibitions and works in an easy-to-understand manner by combining them with dramas and movies to make it easier to understand, based on his friendly actor image.
In particular, during the height of COVID-19, when it was difficult to go outside due to social distancing, it brought great comfort to viewers by delivering culture directly to their homes. Accordingly, it is evaluated that it made a great contribution to filling the exhibition hall to full capacity by promoting 'a vivid LAN cable exhibition taking place in the living room' and offering unprecedented price benefits. This combination of Park Ki-woong's artistic sense as a writer and friendliness as an actor resulted in tickets being sold out for each episode and breaking new records.
Culture Live, which has been in the spotlight as a 'good project', is planning to take a short break to further upgrade. Moko Ent expressed its determination, saying, "We are grateful for Naver's active efforts to revive culture, and we will continue to strive to develop content that fills empty spaces. We will come back with good content soon."
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr