Actors Lim Ji-yeon and Lee Do-hyun ranked first and second in drama actor brand reputation in April.
On the 6th, the Korea Corporate Reputation Research Institute measured brand reputation by measuring 50,583,656 brand big data of 50 actors appearing in dramas aired from March 6th of last month to this day in terms of consumers' brand participation, media volume, traffic volume, and community volume. It was indexed using an algorithm.
Lim Ji-yeon's brand, which ranked first, was analyzed as having a brand reputation index of 3,030,12, with a participation index of 767,822, a media index of 787,642, a communication index of 713,876, and a community index of 760,671.
Lee Do-hyun's brand, ranked second, was analyzed as a brand reputation index of 2,742,908, with a participation index of 575,544, a media index of 596,265, a communication index of 776,761, and a community index of 794,339.
Koo Chang-hwan, director of the Korea Business Research Institute, said, "As a result of the analysis of drama actress brand reputation in April 2023, Lim Ji-yeon's brand, which attracted consumers' attention through the drama 'The Glory', was ranked first."
He continued, "For Lim Ji-yeon's brand, 'Dating', 'Let's Live a Good Life', and 'Contract' came out high in the big data link analysis, and in the keyword analysis, 'Yeonjin', 'Lee Do -hyun', and 'Song Hye-kyo' came out high. Positive/Negative Ratio “The analysis showed a positive rate of 89.55%,” he added.
Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr