To commemorate the 1st anniversary of the launch of New Recipes, SM Brand Marketing will be conducting donation activities for the underprivileged along with Super Junior's Leeteuk and Shindong, artists belonging to SM Entertainment and participating in 'New Recipes'.
SM Brand Marketing announced on the 12th that it would donate enough meal kits to feed 1,000 people to food banks across the country to commemorate the one-year anniversary of the new recipe that was first introduced in April last year. Donated items will be used for low-income and underprivileged people.
The new recipe is a meal kit product introduced by SM Brand Marketing for the first time last year, and Leeteuk and Shindong directly participated in menu selection and development, attracting attention.
The National Food Bank is an organization that carries out a material sharing system that provides food and household goods to low-income underprivileged groups such as undernourished children and the elderly living alone, entrusted with the project by the Korea Council for Social Welfare, a public institution under the Ministry of Health and Welfare.
A SM brand marketing official said, “A more meaningful donation project has been completed with the participation of artists,” and added, “We are happy to be able to contribute to supporting the underprivileged, developing welfare in the community, and spreading the culture of sharing.”
Meanwhile, SM Brand Marketing connects artists and fans through the K-POP artist IP business, and is carrying out space business, global retail, and commerce business to enable this experience.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr