≪Tae Yuna’s Oh Ye≫
Today's notable entertainment
Kim Shin-young's 'National Singing Contest' viewership ratings decline
Today's notable entertainment
Kim Shin-young's 'National Singing Contest' viewership ratings decline
≪Tae Yuna’s Oh Ye≫
‘The era of content overflow’. For readers who are wondering what to watch, reporter Tae Yu-na and Ten Asia will serve as an ‘entertainment guide.’ It adds fun to watching the program by delving into hot issues in the entertainment industry, as well as watching points, major characters, and behind-the-scenes stories. Kim Shin-young's 'National Singing Contest', which took over the baton from the late Song Hae, faced a crisis after 6 months. Viewership ratings were cut in half compared to when Song Hae was in charge, and public interest, which had once been sparkling, faded. Kim Shin-young's spirit shines, but the inevitable assessment is that she cannot replace Song Hae's track record, who has led the 'National Singing Contest' for 34 years.
The selection of Kim Shin-young as the new MC for KBS1’s ‘National Singing Contest’ was truly ‘unconventional’. Not only because she was the first female host, but also because it was a generational change with a 57-year age difference between her and Song Hae. Previously, when Song Hae decided to withdraw from 'National Singing Contest' due to health reasons, names such as Lee Sang-byeok and Lee Soo-geun were mentioned as successors, but Kim Shin-young was not a candidate.
Kim Shin-young's 'National Singing Contest' began its first recording in September last year and aired its first broadcast in October. Kim Shin-young, who visited Hanam City to record the first episode after filming in her hometown of Daegu, caught everyone's attention in a tuxedo with her short hair neatly combed. The viewership rating also jumped to 9.2%.
'National Singing Contest' has been airing special broadcasts for two years since March 2020, as public viewing has become impossible due to COVID-19. It was a combination of studio footage and past broadcast footage. Accordingly, 'National Singing Contest', which had exceeded 10% in viewership ratings when Song Hae led the scene, fell to the 4-5% range. Accordingly, the soaring to 9% with the appearance of Kim Shin-young was a significant record.
But the interest did not last long. It fell back to 6% in two weeks. There was a lot of passion and spirit, but it lacked the friendliness it had before. The MC of 'National Singing Contest', which boasts 43 years of history, has more meaning than just a presenter. It is not easy to recover the viewer base lost due to COVID-19. Some people are criticizing Kim Shin-young, who calls herself “Sunday’s youngest daughter,” saying that being the face of KBS is too much for her.
Six months have already passed since Kim Shin-young led the ‘National Singing Contest’. 'National Singing Contest' recorded a viewership rating of 5.5% from March 19th to April 9th, the lowest rating under Kim Shin-young. The viewer rating on the 16th, updated on the afternoon of the 17th, recorded 6%. It seems to fluctuate between 5 and 6%. Since the downward trend continues, it is difficult to estimate how far the price will fall.
Has the challenge of 'National Singing Contest', which chose ambition over experience, become a problem for oneself? Kim Shin-young recently attracted attention by appearing wearing an arm protector. Last month, he was injured while demonstrating judo with a citizen during the recording of 'National Singing Contest'. Kim Shin-young's affection and passion for the program deserves applause. It remains to be seen whether that passion will be the clue to a rebound.
Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr