Previously, Baek Jong-won was unable to do business 50 minutes after starting business at a night market in Morocco. Even though they prepared 100% halal food, some locals filed complaints due to suspicions of racial discrimination, and the business had to close down. In the end, the production team was able to continue business by renting a nearby local store, but after the broadcast, there was a barrage of malicious comments directed at Baek Jong-won from netizens, who were presumed to be Moroccans. However, Baek Jong-won demonstrated his wit as a businessman and successfully led a business even in a difficult environment.
The food that Baek Jong-won chose as his first menu item at Eataly was ‘Baekban’, an authentic Korean dish. There have already been harsh reviews from Naples locals about ‘Bulgogi Pizza’ and ‘Jeyuk Pizza’. Attention is focused on how people will react to Baekban and whether Baek Jong-won, a 'business genius', will be able to survive as a rice seller in Italy, the country of gourmet food.
#One. In the country of authentic pizza, we break head-on with authentic Korean food. What is the reaction of the people of Naples to 'Baekban'?
'Business Genius Baeksajang' is Baek Jong-won's challenge to become a world-class rice vendor, from start-up to operation in a wasteland of Korean cuisine. Following the theory that when starting a business overseas, the menu should be in harmony with the local environment, the long-awaited first challenge in Morocco, Africa, was selected as the menu by combining the staple bread and the representative Korean dish, bulgogi. In addition, they achieved a sell-out record by introducing 'galbijjim', which is similar to the traditional Moroccan food tanzia.
In the second challenge destination, Naples, Italy, a tasting event was held for the 'Bulgogi Pizza' and 'Jeyuk Pizza', which were famous pizzas with Korean toppings. However, contrary to the high expectations that “Koreans will definitely like it,” Neapolitans who tried the two types of pizza gave cold evaluations. Tomato sauce, the most basic part of pizza, and bulgogi and stir-fried pork with various seasonings are incongruous. However, the majority of opinions were that the bulgogi and stir-fried pork itself were delicious.
Accordingly, Baek Jong-won chose to go head-on with authentic Korean food in the land of authentic pizza. In addition, to the production team who were worried about whether the unfamiliar 'Baekban' menu, which requires a combination of rice, soup, and side dishes, would work, he expressed confidence by saying, "We have to make them like it." It will be interesting to see whether Naples, where there are almost no Korean ingredients, can properly make 'Baekban', which is a basic dish with various side dishes, and whether 'Baekban', Korea's unique food culture, will be able to capture the hearts of Neapolitans who are strict about taste. do.
#2. Random aesthetics! Expectations for Baek Jong-won's colorful 'Baekban' that changes every day rise!
'Baekban' is a food with a random aesthetic, served as a set of white rice, soup, and several side dishes. This menu is optimal for foreigners to experience a variety of Korean food as they can enjoy a variety of side dishes without having to worry about which one to choose. Therefore, the main key in the 'Surviving as a rice seller in Italy' section is what kind of side dishes make up the 'baekban'.
In the live broadcast of the after-party company dinner held after the production presentation, dishes that were actually sold in Naples, such as Kimjaban, gnocchi tteokbokki, and braised fish, were revealed during the 'Pig Calendar Game', which involved guessing the names of foods by looking at enlarged photos. Expectations rose after a variety of menus that exceeded expectations were revealed. In addition, Kwon Yuri, who served as general manager, said, “We changed the menu every day.” The colorful feast of Baek Jong-won's 'Baekban' further fuels expectations.
#3. Baek Jong-won - Lee Jang-woo - John Park - Kwon Yuri, what is the chemistry score of geniuses in each field?
The final point to watch is the chemistry between Baek Jong-won, Lee Jang-woo, John Park, and Kwon Yuri, geniuses in each field. In the 'Surviving by Selling Rice in Africa' episode, the three people seem to be friends and family, from the kind Baeksajang who generously passes on business know-how, to Lee Jang-woo, a dependable right-hand man whom Baeksajang can trust, and BamBam, who brings vitality with his innocence and innocence. Their strong chemistry stood out. In particular, the teamwork that worked together as one unit, even under extreme conditions, shined.
In the Italian episode, the conflict and reconciliation in labor-management relations between Baek Jong-won and Lee Jang-woo, John Park, and Kwon Yuri are expected to be another big fun point. ‘Little Business Genius’ Lee Jang-woo plays the role of Baeksajang’s right-hand man based on his experience in Africa. 'Language genius' John Park dominates the hall by flawlessly handling everything from market viewing to customer service in fluent Italian, while 'personnel genius' Kwon Yuri is a powerful manager who goes beyond encouraging and managing local part-time workers and even meticulously checks clothing on the beach. He predicted his performance as a .
However, these geniuses also put up both hands and feet to the passion of ‘business genius’ Baek Jong-won. Lee Jang-woo, John Park, and Kwon Yuri all unanimously chose “President Baek Jong-won” as the person who worked the hardest. In particular, Lee Jang-woo revealed that he realized once again that “if you work hard, you can make money” while watching Baek Jong-won, giving an idea of his passion. Also, it is rumored that John Park and Kwon Yuri were exhausted by the overflowing passion of the white sand beach and ended up running away. The process of labor-management conflict they experienced and what Baeksajang's solution was like raises curiosity and wonder at the same time.
Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr