《Kang Min-kyung’s Insert》
‘GaoGala3’ enjoyed a special Children’s Day holiday
1.26 million viewers from the 5th to the 7th, ranked 1st on the first weekend of release
Global box office performance is also sensational
‘GaoGala3’ enjoyed a special Children’s Day holiday
1.26 million viewers from the 5th to the 7th, ranked 1st on the first weekend of release
Global box office performance is also sensational
《Kang Min-kyung’s Insert》
Like an insert scene that magnifies important points in a movie, TenAsia reporter Kang Min-kyung focuses on issues in the film industry. Let’s take a closer look at the front and back of the hot topic from a three-dimensional perspective.
'Guardians of the Galaxy: Volume 3' (hereinafter referred to as GaoGalaxy3) made everyone laugh during the three-day holiday that began on May 5th, Children's Day. Accordingly, 'Gao Gal 3' had a pleasant start to the global box office from the first weekend of its release.
As it rained throughout the country throughout the Children's Day holiday, movie theaters took advantage of the special weather. Unfortunately, games scheduled to be held at baseball stadiums such as Jamsil and Sajik, which were sold out due to rain, were canceled. Accordingly, the audience chose the movie theater to avoid the rain. In addition to 'Gao Gal 3', many audiences chose the animation 'Super Mario Bros.', which can be enjoyed by all generations, and 'Crayon Shin-chan the Movie: Animal Summoning Ninja Belly Guard (hereinafter referred to as Crayon Shin-chan)' for children.
According to the Korean Film Council's integrated computer network for movie theater admissions on the 8th, 'Gao Gal 3' attracted 1,265,529 people from the 5th to the 7th. The cumulative audience number was 1,630,964. After being released on the 3rd, 'Gaogael 3' ranked first at the box office for 5 consecutive days. 'Super Mario Bros.', which ranked second, attracted 735,977 people during the same period, and 'Crayon Shin-chan the Movie', which ranked third, attracted 304,001 people.
According to American media outlets such as Variety and The Hollywood Report, 'Gaogao 3' earned $114 million (about KRW 150.5 billion) at the North American box office in its opening weekend. It earned $168 million (about KRW 221.8 billion) in 52 countries. In particular, it earned $28.1 million (about KRW 37.1 billion) in China, $14.7 million (about KRW 19.4 billion) in the UK, and $13.6 million (about KRW 18 billion) in Korea. This was followed by Mexico with $13 million (about KRW 17.2 billion) and France with $8.2 million (about KRW 10.8 billion).
It's been a while since Marvel Phase 5 began, and a Marvel movie is causing a sensation in its first week of release. Marvel Phase refers to the grouping of MCU movies and dramas into stages of change such as time. Each phase unfolds as a single story in the same time and space.
Marvel has been talking about the Infinity Stones (Infinity Saga) starting with 'Iron Man' and continuing through Phase 3 through 'Avengers: Endgame'. Phase 4 of the multiverse saga was introduced, from ‘Black Widow’ to ‘WandaVision’ and ‘Black Panther: Wakanda Forever’. Starting with 'Ant-Man and the Wasp: Quantum Mania (hereinafter referred to as Ant-Man 3)', which was released in February this year, 'Gaogao 3' and 'The Marvels' belong to the second phase (Phase 5) of the multiverse saga.
Let’s take a look at Phase 4 results. ‘Black Widow’ (USD 370 million, approximately KRW 396.1 billion), ‘Shang-Chi and the Legend of the Ten Rings’ (USD 430 million, approximately KRW 567.6 billion), ‘Eternals’ (USD 400 million, approximately KRW 567.6 billion) Approximately KRW 528 billion), ‘Spider-Man: No Way Home’ (USD 1.9 billion, approximately KRW 2.508 trillion), ‘Doctor Strange: Multiverse of Chaos’ (USD 950 million, approximately KRW 1.254 trillion) billion won), ‘Thor: Love and Thunder’ (USD 760 million, approximately KRW 1.032 trillion), ‘Black Panther: Wakanda Forever’ (USD 850 million, approximately KRW 1.122 trillion) , ‘Ant-Man 3’ (USD 470 million, approximately KRW 620.4 billion).
Even considering the coronavirus pandemic, the performance of ‘Spider-Man: No Way Home’ stands out. This is because ‘Spider-Man: No Way Home’ ranked first in the world wide box office in 2021. However, the performance of other Marvel movies was not as good as expected. 'Gaogael 3' is also the prequel 'Guardians of the Galaxy Vol. It was different from the opening recorded by '2' (USD 146 million, approximately KRW 192.7 billion).
Although it is disappointing compared to the previous film, it is noteworthy that 'Gaogao 3' is revitalizing theaters as a Marvel movie after 'Spider-Man: No Way Home'. In 'Gaogael 3', Peter Quill (Chris Pratt), who has been grieving over the loss of Gamora (Zoe Saldana), joins forces with the Guardians team once again to protect the galaxy and his colleagues in crisis. It's a story about going on a mission that could be their last if they don't succeed.
It is also the final work of Team Guardians, which has been running for 10 years. Through 'GaoGala3', Team Guardians reminds us of the meaning of 'family' beyond friends in a cheerful way. Is that why? It can be said that Marvel fans who left home for a while have returned. Along with word of mouth, the number of N-Theater visitors is also increasing. In addition, 'Gaogao 3' recorded 99% on the CGV Golden Egg Index (a movie rating service operated by CGV) on the day of its release, the highest among Marvel movies released in the past three years. As of the 5th day since release, the rating has dropped by 1% to 98%.
‘Ant-Man and the Wasp: Quantum Mania,’ which was the starting movie of Phase 5, recorded a final audience of 1,551,129 in Korea. Marvel Phase 5 didn't start well, but the atmosphere is turning around with 'Gao Gal 3'. The current cumulative number of viewers for 'Gaogao 3' is 1,630,963, exceeding the final number of viewers for 'Ant Man 3'. ‘GaoGala3’ is cruising toward surpassing 2 million views. The real-time reservation rate for 'Gao Gal 3' is also recording 34.9% (92,946 reservation viewers) as of 3:30 PM on this day.
On the 17th, 'Fast & Furious: Ride or Die' (hereinafter referred to as 'Fast & Furious 10') will be released for the first time in the world in Korea, following 'Gaogao 3'. The reservation window for ‘Fast and Furious 10’ is currently open. The advance reservation rate for ‘Fast and Furious 10’ is 16.3% (43,462 advance reservation audiences). With 9 days left until the release of 'Fast and Furious 10', 'Gaogao 3' is expected to maintain its first place in its second week of release. It will be fun to see what the Korean and global performance of 'GaoGala3', which is just starting, will be like.
Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr