On this day's broadcast, Baek Jong-won launched a new menu item, 'Kalguksu', which will target the tastes of people in Naples, Italy who enjoy eating various pasta dishes. Following Baek Jong-won's usual theory that when starting a business overseas, you should choose a menu that harmonizes with the local environment, he tried Korean pizza before starting a business in Naples and experienced bitter failure. With his fierce determination, he has once again tried his hand at winning the game with a representative Korean noodle dish. The result was successful.
It was the third day of business, full of confidence, after receiving the happy results of a 3-fold increase in sales and 3rd place in sales among 5 competing companies. It was difficult in the beginning. This is because there were no customers for a long time after the store opened. But Baek Jong-won had a plan. Friends of local part-time workers were invited and had them eat at an outdoor table. On the first day of business, Baek Jong-won, who had confirmed that the part-time workers' 'bait table' was effective in attracting customers, made more active use of 'acquaintance opportunities' and launched a strategy to attract customers. Thanks to this, passers-by in front of the store began to check the menu with interest, and soon the main hall and even the outdoor tables were filled with customers.
The response to the new menu, Kalguksu, was also explosive. Customers who fell in love with the kalguksu kalguksu praised the chewy pasta noodles, the rich flavor of the deep-cut broth, and the pretty plating topped with colorful vegetables and toppings, saying, “It’s really delicious.” The empty bowl, including all the soup, made the chefs of Baekbanjip proud. The store was running so fast that the side dishes prepared before the business started ran out quickly, but Baek Jong-won showed off his business genius skills by quickly serving dishes while using seven cooking utensils at the same time.
However, there was a problem that even these ‘business geniuses’ overlooked. Table turnover rate. Baek Jeong-won's Korean-style coffee shop received a good response, but because the tea time continued after the meal and the conversation became longer, seats were not filled quickly. I thought it would become the long-awaited ‘line-up restaurant’ with new customers coming after the store was full, but there was a problem with the waiting line getting longer. In response, Baek Jong-won said, “Let’s remove coffee from the menu starting tomorrow.”
'Baekbanjip', which had a busy day and was fully booked after only 3 days of business, had a late surprise customer. The hero of Naples, soccer player Kim Min-jae. Lee Jang-woo, John Park, and Kwon Yuri, who were busy preparing for the funeral the next day, stopped what they were doing and stopped what they were doing to welcome him with cheers of joy.
The viewer ratings for the 7th episode broke its own highest record. The metropolitan area averaged 6.4%, the highest 8.6%, and the national household average 5.8%, the highest 7.6%, maintaining the top spot in the same time slot including cable and general programming.
Ten Asia Reporter Kim Seo-yoon seogugu@tenasia.co.kr