Hive Labels' new girl group is coming out. It is through a survival program that will be broadcast for the first time on JTBC and Japan's Abema TV at the end of this month.
JTBC and Belief Lab announced on the 1st that they started filming the new survival program 'RU Next?' (Producer Studio Jam/Mushroom Company).
'RU Next?' is a program that determines the final members of the next-generation global girl group of Hive and CJ ENM JV label Belif Lab. The broadcast starts on June 30, and a total of 10 episodes have been confirmed at 8:50 p.m. every Friday.
Participants who dream of debuting receive training within a systematic curriculum and pass through survival barriers one by one to prove their potential and star quality.
Skill verification is essential to debut in Hive, which has effectively operated a multi-label system, made TOMORROW X TOGETHER and ENHYPEN the 4th-generation representative runners, and succeeded even girl groups Le Seraphim and New Jeans. In addition, they must fulfill the virtues required to be a global star.
The production team explained, “There will be a total of seven rounds of contests, including possibilities, expressiveness, genre digestibility, expertise, differentiation, creativity, and star quality.” He continued, "Although fierce competition is inevitable, we will focus on the stories and relationships of the trainees and deliver a healthy image. Please watch how Hive's next girl group is created."
On the other hand, Hive successfully debuted ENHYPEN through the audition program 'I-LAND', which was introduced after establishing a joint label beliflab with CJ ENM.
This 'RU Next?' is a completely different project from 'I-Land'. According to Hive's multi-label strategy, belifrab's originality and autonomy will be further highlighted as the final gateway for girl group trainees.
As the birth of the next girl group that will continue the momentum of the Hive girl group is expected, it is expected to attract great attention.
Reporter Yoon Jun-ho, Ten Asia delo410@tenasia.co.kr