SBS super-large project 'Touch it Hot! 'Cool Neighborhood' (hereinafter referred to as 'Cool Neighborhood') unveiled the first meeting scene of 'Cool Vengers' Yoo Jung-soo, Kim Seong-ju, and Kim Ji-eun.
SBS' 'Neighborhood Cool House', which will be broadcast for the first time on June 7, is a 'cafe cardiopulmonary resuscitation' program that recreates cafes that are in crisis right before their business closure into 'Cool House' and even saves the neighborhood commercial district. If 'Baek Jong-won's Alley Restaurant' changed the taste of the restaurant, 'Neighborhood Cool House' will recreate the taste as well as the style of a neighborhood cafe that is on the verge of closure and reborn as a 'awesome cafe'. To this end, Yu Jeong-soo, the industry's best space planning expert, called 'the myth of K-Cafe', provides solutions for the entire cafe, from commercial district analysis to space interior, menu development, and operation method.
Ahead of the first broadcast, 'Neighborhood Cool' released a video of about 10 minutes in advance. The video contains the delightful first meeting scene of 'Cool Vengers' Yoo Jung-soo, Kim Seong-joo, and Kim Ji-eun. Kim Seong-joo, a welcome face who has returned from the past alley commercial district to revitalize the neighborhood cafe, said about Yoo Jung-soo, “You are younger than me? Should I treat him harshly?” He joked, “In the past, CEO Baek was a bit difficult (because he was older than me),” making the scene a sea of laughter.
Afterwards, Yoo Jung-soo arrived. Kim Seong-joo and Kim Ji-eun said in unison, "You look much more beautiful than you see in photos." Then, Yoo Jung-soo responded, "When I work, everyone says there is no such thing as a devil." In the scene that actually followed, Yoo Jeong-soo, who was in the process of solving the problem, showed a cool-headed appearance of bombarding facts without hesitation, such as "It's probably going to be shit" and "I didn't think it was wrong as soon as I saw it", causing tension.
In response to the question, "Do you have confidence?" Yoo Jung-soo expressed his confidence, saying, "I am confident that I will do well honestly." He revealed his history of reversal as a major in astronomy and space engineering at Yonsei University and was an engineer. It was revealed and aroused admiration.
While talking about whether to focus more on 'taste' or 'cool', Yoo Jung-soo drew attention by saying, "I'm not CEO Baek Jong-won." Yoo Jung-soo said, "I don't think I should give advice about the taste," and expressed his conviction, "Basically, the taste has been verified to some extent, and I'm trying to find people who can't do business because they don't have a sense of space."
Lastly, when asked, "What kind of people would you like to see this broadcast?", Yoo Jung-soo answered, "I hope that those who want to start a business or 'should I open a cafe' give up starting their own business after watching this broadcast." The unexpected answer aroused curiosity among the viewers, and Yoo Jung-soo said, “If you open a cafe with your retirement funds and blow it up, there is no back in life. It is a situation in which life is denied. I want to stop these people as much as possible.” After hearing this, Seongju Kim finally shouted “Passed!” and made everyone laugh.
What will be the secret to success in entrepreneurship and space planning passed down by Yoo Jung-soo, the 'god of K-cafe' who made Ikseon-dong and Changsin-dong, Seoul, which were dead neighborhoods, into 'hot places' by succeeding in numerous brands? June 7th at 10:40 pm It will be revealed for the first time on SBS' 'Neighborhood Cool House', which will be broadcasted for the first time.
Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr