Twice became the first K-pop girl group to break the record of exceeding 1 million album sales in the US and more than quadruple the size of their world tour.
In order to actively target overseas markets in 2020, Twice signed a strategic collaboration with Republic Records, the No. 1 label in the US selected by Billboard under Universal Music. Recently, with the 5th world tour 'TWICE 5TH WORLD TOUR 'READY TO BE'', which boasts an unprecedented size and scale, they succeeded in highlighting the presence of K-pop's representative grand girl group and creating great synergy.
Twice, who is actively performing on the global stage, added a record of being the first K-pop girl group to exceed 1 million copies of the combined physical and digital album sales in the United States. Both albums and performances, which are said to be a measure of fandom size, have enjoyed hot global popularity, reaffirming their enormous influence and fandom power. Previously, the mini-album 'READY TO BE' released on March 10 entered the US Billboard's main album chart 'Billboard 200' on March 25 (hereafter local time) at No. wrote. In addition, the total sales of the 'READY TO BE' album and streaming exceeded 153,000 copies, breaking the record for the highest sales among K-pop girl groups.
Starting in June, while continuing the fever of the 5th world tour in North America from Los Angeles, Auckland, Seattle, Dallas, Houston, Chicago, Toronto, Canada, New York, and Atlanta, USA, 3 years after joining hands with Republic Records, they entered Sopai Stadium in Los Angeles, Together, they set a sold-out record and draw attention.
Sopai Stadium is a space that is more than four times larger in size and scale than the Kia Forum, where Twice's first solo concert in the US was held in 2019, and measures Twice's rapid growth. With the completion cost alone reaching 4.9 billion dollars (about 5.7 trillion won), Sopai Stadium, which is said to be the most expensive stadium in the world, will hold a solo concert for the first time as a K-pop girl group on the 10th and take a leap forward as a “stadium artist.” It is hoped that it will provide a solid foundation. At Sopai Stadium, the first starting point of the grand journey of 9 cities in the United States, they are expected to announce a stronger start than ever by matching their breath with the audience who filled the seats.
In September, they will visit places around the world, including Singapore, London, England, Paris, France, Berlin, Germany, Bangkok, Thailand, and Bulacan, the Philippines, to hold a single concert as part of their fifth world tour. Among them, the Singapore performance was originally scheduled to be held once on September 2, but after the reservation opened, it was sold out very quickly, so one performance was added, and the tickets also sold out quickly, achieving an all-sold-out.
Twice, which is continuing its global growth by achieving the 'best and first' achievements, has splendidly staged a world tour with 36 concerts in 22 regions around the world with the support of enthusiastic ONCE (fandom name: ONCE) at home and abroad, and is making a solid move. continue
Reporter Yoon Jun-ho, Ten Asia delo410@tenasia.co.kr