The Korea Corporate Reputation Research Institute analyzed 28,931,304 advertising model brand big data measured from May 13, 2023 to June 13, 2023 to analyze consumer behavior to determine the participation index, media index, communication index, and community index for the advertising model brand. measured the brand reputation index. Compared to last May's 28,352,153 advertising model brand big data, it increased by 2.04%.
The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Advertising model brand reputation analysis can measure the relationship with consumers, positive and negative evaluations, media interest, and consumer interest and traffic volume for the advertising model brand.
Advertising model brand reputation analysis is to analyze the relationship between advertising model brands and consumers through a big data reputation algorithm targeting brands at the top of brand reputation. The advertising model brand reputation index detailed index included the weight of the advertising channel.
The 30th place in the advertising model brand reputation ranking in June 2023 is Blackpink, Lim Young-woong, BTS, Son Heung-min, Ma Dong-seok, IU, New Jeans, Gong Yoo, Baek Jong-won, Cha Eun-woo, Kim Ho-joong, Espa, Ive, Young-tak, Kang Daniel, Yoo Jae-seok, Seventeen, Son Seok-gu, Le Seraphim, Lee Chan-won, Kim Yuna, Taeyeon, Lee Byung-hun, Oh My Girl, Ryu Hyun-jin, Park Jae-bum, Park Bo-gum, Jun Ji-hyun, Kim Jong-kook, and Park Seo-joon were analyzed in order.
The Blackpink brand, which ranked first in the advertising model brand reputation, was analyzed as a brand reputation index of 2,628,485, with participation index 100,710 media index 529,619 communication index 585,048 community index 1,413,107. Compared to the brand reputation index of 1,635,215 in May, it rose by 60.74%.
In second place, the Lim Young-woong brand was analyzed as a brand reputation index of 2,427,573, with a participation index of 537,368, a media index of 707,661, a communication index of 532,982, and a community index of 649,563. Compared to the brand reputation index of 1,559,416 in May, it rose by 55.67%.
3rd place, BTS brand was analyzed as brand reputation index 2,337,651 with participation index 163,148 media index 262,284 communication index 577,961 community index 1,334,258. Compared to the brand reputation index of 1,486,203 in May, it rose by 57.29%.
4th place, Son Heung-min brand was analyzed as brand reputation index 1,498,248 with participation index 292,478 media index 300,096 communication index 221,039 community index 684,636. Compared to the brand reputation index of 1,521,096 in May, it fell by 1.50%.
The 5th place, Ma Dong-seok brand, was analyzed with a brand reputation index of 1,328,833, with the participation index of 167,558, the media index of 275,175, the communication index of 429,191, and the community index of 456,909. Compared to the brand reputation index of 250,657 in May, it rose by 430.14%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the brand big data analysis of the advertising model brand reputation in June 2023, the Blackpink brand ranked first. After analyzing the advertising model brand category, we compared it with 28,352,153 advertising model brand big data last May. When analyzed in detail, the brand consumption decreased by 7.83%, the brand issue decreased by 6.68%, the brand communication decreased by 9.63%, and the brand expansion increased by 22.39%.”
"In the link analysis of the Blackpink advertising brand, which ranked first in the advertising model brand reputation in June 2023, 'Challenge, Cheer, Appear' were high, and in the keyword analysis, 'Korean Air, Blackpink the Game, Ambassador' ' came out high. In the positive-negativity analysis of the Blackpink advertising brand, the positive rate was analyzed to be 89.03%. According to the detailed analysis of the Blackpink advertising brand big data, the brand consumption decreased by 25.18%, the brand issue increased by 103.37%, and the brand communication increased by 15.05%. Rise, brand spread increased by 93.13%,” analyzed brand big data.
Brand reputation survey for advertising models in June 2023 was Blackpink, Lim Young-woong, BTS, Son Heung-min, Ma Dong-seok, IU, New Jeans, Gong Yoo, Baek Jong-won, Cha Eun-woo, Kim Ho-joong, Espa, Ive, Young-tak, Kang Daniel, Yoo Jae-seok, Seventeen, Son Seok-gu, Le Seraphim, Lee Chan-won, Kim Yuna, Taeyeon, Lee Byung-hun, Oh My Girl, Ryu Hyun-jin, Park Jae-beom, Park Bo-gum, Jun Ji-hyun, Kim Jong-guk, Park Seo-joon, Kang Ho-dong, Park Eun-bin, Yoona, Oh Eun-young, Lee Seo-jin, Kim Hye-soo, Son Ye-jin, Kim Yoo-jung, Kim Go-eun, Jung Hae-in, Brand big data analysis was conducted on Kim Jong-min, Won Bin, Lee Jung-jae, Jo In-seong, Yoo Hae-jin, Shin Dong-yeop, Song Kang-ho, Jo Jeong-seok, Heo Seong-tae, and Park Hae-il.
Reporter Ryu Ye-ji and Ten Asia ryuperstar@tenasia.co.kr