Korea's representative group and dubbed '21st century pop icon', BTS celebrated their 10th anniversary today (the 13th). Appearing in the music industry with their debut single '2 COOL 4 SKOOL' in 2013, BTS has established themselves as the only artists with a unique move by pouring out the first and most records.
◆ A record of 10 brilliant years made with ARMY
BTS made their debut in the music industry with the title song 'No More Dream' of their debut single in 2013. BTS, who swept domestic and foreign rookie awards at the same time as their debut, began to gain popularity in earnest with their 3rd mini album 'When My Love Blooms pt.1' released in 2015. BTS, who finished the 'School Trilogy' leading to '2 COOL 4 SKOOL', 'O!RUL8,2?', and 'Skool Luv Affair', under the theme of 'In the Mood for Love', which means the most beautiful moment in life, promotes beauty and beauty. He talked about 'youth' where anxiety coexists.
BTS spread the brilliant energy of youth to music fans with the 4th mini album 'When My Love Blooms pt.2', which completed the 'Youth Trilogy'. It accelerated its global popularity by achieving the feat of entering the Billboard 200, the main album chart of the American music media, Billboard for the first time.
Since then, BTS' move itself has become a history of K-pop 'first'. 'Dynamite' was the first Korean artist to top the Billboard main single chart 'Hot 100'. 'Life Goes On' was the first Korean song to top the Billboard chart in its 62-year history. Since then, 'Butter', 'Permission to Dance', 'Savage Love (Laxed - Siren Beat)' in collaboration with Jason Derulo, and 'My Universe' in collaboration with Coldplay, BTS has recorded a total of 6 songs in 'Hot 100'. raised to the top A total of 6 albums including LOVE YOURSELF 轉 'Tear', LOVE YOURSELF 結 'Answer', 'MAP OF THE SOUL : PERSONA', 'MAP OF THE SOUL : 7', 'BE', 'Proof' on 'Billboard 200' took first place.
In addition to this, BTS has been nominated for the popular music awards ceremony 'Grammy Awards' for three consecutive years and performed solo performances. They solidified their global influence by leaving a milestone of winning the "American Music Awards" for 5 consecutive years and the "Billboard Music Awards" for 6 consecutive years.
BTS spread their 'good influence' beyond the music market. BTS, who participated in the United Nations (UN) General Assembly three times in 2018, 2020 and 2021, gave speeches as global youth representatives and were also appointed as special presidential envoys for future generations and culture. In 2022, he was invited to the White House for the first time as a Korean singer and met with US President Joe Biden to share opinions on countermeasures against anti-Asian hate crimes, delivering a message of unity and love to the world.
◆ 'BTS PRESENTS EVERYWHERE'... The second chapter to write together
BTS has entered the active 'second act' from group albums to individual activities. Each member is engaged in music activities, such as releasing an album full of their own musical color, while also immersing themselves in entertainment and radiating a different charm. On the 9th, the digital single 'Take Two' was released to commemorate the 10th anniversary of their debut, and it topped the world's music charts. 'Take Two' is a song that expresses gratitude for ARMYs who have been together for 10 years of brilliant moments, gratitude for the love sent by fans, and a wish to be together in the future. Celebrating the 10th anniversary of their debut, BTS stood at the starting line for a new start, and ARMY, who has kept their place so far, steps alongside them.
The scale of this event commemorating the 10th anniversary of BTS' debut is also unprecedented. The 10th Anniversary FESTA (2023 BTS FESTA), which is being held online and offline, including the release of the new song 'Take Two', is full of gifts from BTS to the world under the slogan 'BTS PRESENTS EVERYWHERE'.
Online, starting with the streaming festival "BTS ONLINE CONCERT WEEKEND" on the 3rd, the group brought joy to fans through various content and social media campaigns.
Offline, from the 12th, the whole of Seoul was dyed purple, raising the atmosphere of '2023 BTS FESTA' to the fullest. Landmarks completed with purple lighting, such as Namsan Seoul Tower, Some Sevit, Dongdaemun Design Plaza (DDP), Lotte World Tower, Seoul City Hall, World Cup, Banpo, Yanghwa, and Yeongdong Bridge, commemorate the 10th anniversary of BTS' debut together and are scattered everywhere. The added media façade is expected to warm up the atmosphere of the festival.
On the 17th, 'BTS 10th Anniversary FESTA @ Yeouido', which will decorate the grand finale, will be held around Yeouido Hangang Park. While BTS prepares various booths for the public to enjoy together, at 5:00 pm on the same day, '5:00 pm, I'm Kim Nam-joon' with RM, and from 8:30 pm for about 30 minutes, BTS' hit songs and Jungkook's It predicted a fireworks display with narration added.
Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr