Group IVE has become the new face of global sports brand PUMA.
On the 30th, Puma released a pictorial with Ive and announced the news of the selection of Asia & Pacific (hereinafter referred to as 'APAC') ambassador. Ive is active in 15 countries in Asia and Oceania.
The published image shows Ive wearing the brand's black jacket and another cut showing a sporty casual look that matches the brand's jacket, pants, and sneakers as a full set. She showed facial expressions and natural poses that go beyond chic and lovely.
A brand official said, "We are very happy to welcome Ive, who is loved throughout the APAC region as a representative K-pop girl group, as a new ambassador." In addition, he said, "We plan to work with Ive on various campaigns throughout the APAC region." Starting with this news, Ive plans to continue active communication with fans around the world by participating in various campaigns and events with Puma.
Ive, who released his first Japanese album 'WAVE' on May 31st, started full-scale global activities. They held their first fan concert 'The Prom Queens' in Korea, Japan, Philippines, and Taiwan, and will continue their Asian tour in Singapore on this day and Bangkok, Thailand on July 8.
Reporter Lee Ha-neul, Ten Asia greenworld@tenasia.co.kr