From resort look to water activity look large
Joy's handwritten goods presentation event held
Barrel, presented a colorful summer look with exclusive model Red Velvet Joy
Water sports brand Barrel Co., Ltd. (CEO Park Young-joon) presented a summer season campaign video and pictorial with barrel girl 'Red Velvet 'Joy'.

Exclusive model Joy digested the 'multi-persona' characteristics of the MZ generation and captured a variety of images in this pictorial, from fresh and chic to dynamic and healthy.

In the published pictorial, Joy wears a sporty rash guard and leggings while surfing, showing a dynamic yet healthy charm. In addition, she expressed her fresh charm with a fresh summer look style, such as a rose pink rash guard and an aqua blue cropped rash guard, and created a modern yet chic new style of Joy by wearing a black one-piece rash guard and flared skirt.

This summer look video and pictorial can be found on Barrel's official SNS channel. In addition, products worn by Joy can be purchased at Barrel's official online mall and offline stores nationwide.

An official from Barrel said, “For the summer season, Barrel Girl Joy, who has various charms, will show off Barrel’s colorful summer look. I hope you enjoy it coolly.”

Meanwhile, in celebration of the release of the campaign video and pictorial for this summer season, the official online mall of Barrel will hold an event to present autographed Joy's autographed goods to customers who purchase it. Participation in the event is possible until the 24th, and details can be found on the official Barrel online mall.

Reporter Yoon Jun-ho, TenAsia