'The Way of the Macho Man in Kyushu' Takes Over Social Media Despite Low TV Ratings

The travel show 'The Way of the Macho Man in Kyushu,' featuring entertainer Choo Sung-hoon, has become a hot topic on social media, OTT platforms, and online, despite struggling with low TV ratings in the 0% range.

SBS Plus's 'The Way of the Macho Man in Kyushu' is a raw travelogue of instinct-driven adventures by extreme P-type males. South Korea's representative macho men, Choo Sung-hoon, Kim Jong-kook, and the youngest, Daesung, embark on an adrenaline-fueled bromance journey, showcasing unnecessary competitiveness, endless bravado, and childlike antics.

By its second episode, 'The Way of the Macho Man in Kyushu' has become a hot topic on social media. The official YouTube channel and SNS reels have surpassed 10 million views, a testament to the influence of stars Choo Sung-hoon, Kim Jong-kook, and Daesung, who collectively boast nearly 7 million followers. Notably, a short featuring a 2013-born fan meeting Daesung in the first episode has easily surpassed 1.5 million views, hinting at the show's global growth potential, backed by Big Bang's influence.

Additionally, 'The Way of the Macho Man in Kyushu' is performing well on both domestic and international OTT platforms. It ranks 4th in popularity on Taiwan's leading OTT platform, friDay Video, and is among the top 5 variety shows on South Korea's Wavve, proving its popularity both at home and abroad.

The production team expressed their surprise and gratitude for the explosive interest and support from viewers worldwide, stating, "In the third episode, the unique chemistry of the macho men will explode even more. Spend the last day of the holiday with the breathtaking scenery of southernmost Kyushu and the uproarious laughter brought by the macho men."

The third episode of 'The Way of the Macho Man in Kyushu' will air on the 5th at 8:40 PM.

Reporter Se-yoon Jung, TenAsia yoon@tenasia.co.kr