Korean Entertainer Lee Hwi-jae Faces Backlash After Return to TV

Korean entertainer Lee Hwi-jae has returned to television after a four-year hiatus, but public sentiment remains largely unfavorable.

Lee made his comeback on the KBS2 show 'Immortal Songs' on the 28th of last month. Despite shedding tears and admitting, "It would be a lie to say I've been well," the viewer message boards were flooded with opposition to his appearance, along with criticism directed at the show's producers.

Lee had previously stepped away from the spotlight following controversies including noise complaints from neighbors, his wife Moon Jung-won's alleged unpaid toy purchase, and accusations of deceptive advertising. Although he faced no criminal charges, these accumulated scandals have reportedly tarnished his public image.

Following his return, stories from his time in Canada began circulating online. In one community forum, claims surfaced that Lee ignored greetings from people he encountered on the street, with some describing his demeanor as dismissive. Additionally, there were comments suggesting a lack of positive anecdotes about him during his stay abroad. However, these accounts remain unverified.

Criticism from experts has also emerged. TV columnist Jung Seok-hee commented on YouTube that Lee's comeback might not be successful, stating, "The approach of using tears and family is a familiar pattern, but this broadcast went too far."

Jung further criticized the show, suggesting that the producers' intentions were evident when Lee was seated as a host, calling it "a choice that shows a lack of understanding of public sentiment, leaving only wounds for both parties." He also noted that Lee's previous hosting style, which involved teasing and belittling others, was outdated.

Ultimately, Lee's return highlights the gap between his approach and the evolved expectations of viewers. Analysts suggest that tears and explanations alone may not be enough to overturn his entrenched public image.

Reported by Kim Se-ah for TenAsia haesmik@tenasia.co.kr