Kim Woo-bin Collaborates with Acqua di Parma for Arena Homme Plus Digital Cover

Arena Homme Plus has unveiled a digital cover featuring actor Kim Woo-bin in collaboration with Italian classic lifestyle brand Acqua di Parma. The photoshoot centers around the Buongiorno La Collezione collection's five fragrances, visually exploring the emotions and temperatures of a day in a space that resembles reality but is not entirely real.

Kim Woo-bin, who married Shin Min-a last December, expresses the air of different moments through restrained movements and a calm demeanor in the photoshoot. The direction focuses on the character's breath, gaze, and the time spent, rather than exaggerated emotions or narratives, naturally revealing the intimate nature of the scents. The five fragrances form emotions of different temperatures throughout the day, from the morning air to the lingering scent of dawn.

The photoshoot was conducted in a set combining structural objects that match each fragrance. Scenes where realistic characters overlap with surreal spaces extend beyond simple perfume visuals to create a sensory landscape. Soft pastel tones and restrained colors visually evoke the delicate texture of the scents, making the overall image even more serene.

The Buongiorno collection embodies Acqua di Parma's philosophy of finding meaning in simple moments of everyday life. As a skin scent that stays close to the skin, the five fragrances subtly change the temperature of daily life through different emotional textures.

The digital cover and photoshoot featuring Kim Woo-bin and Acqua di Parma can be found on Arena Homme Plus's official online channels and in the April issue.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr