Actress Kang Ye-won Launches YouTube Channel 'Kang Ye-won' for Authentic Interaction

Actress Kang Ye-won (47), who recently revealed she had reversed her double eyelid surgery, is embarking on a new venture with her YouTube channel 'Kang Ye-won'. She aims to break away from her traditional TV image and engage with viewers in a more candid and liberated manner.

Kang Ye-won has been beloved for her stable acting skills and unique characters across films and dramas. Her unfiltered wit and genuine charm in variety shows and interviews have earned her the image of an 'unpretentious actress', amassing a loyal fan base.

The newly launched 'Kang Ye-won' channel will capitalize on these strengths, featuring real talk content. It will showcase her daily life, behind-the-scenes stories from the entertainment industry, and candid conversations with guests, offering a raw appeal not often seen on traditional broadcasts.

The first episode is set to reveal Kang Ye-won's unadorned daily life and her characteristic straightforward wit, generating anticipation.

This project is a collaboration with Unicorn Studio, a content production company known for planning and producing various content IPs, including variety shows, talk shows, and short-form dramas. Recently, they have been gaining attention for building a media commerce model that combines fandom data with commerce.

Unicorn Studio will support Kang Ye-won's digital content activities, handling everything from channel operation and content format development to marketing.

A representative from Unicorn Studio stated, "Kang Ye-won is an actress who embodies both authenticity and character," adding that "'Kang Ye-won' is more than just a celebrity YouTube channel; it's a project that can expand into a content IP." They also mentioned plans for global fandom expansion.

Meanwhile, Unicorn Studio is also working on a new variety talk content 'Al-ddal-ddalhan Chamgyeon'. This program aims to differentiate itself with a format where the MC and guests engage in humorous yet honest 'intervention talks' on real-life concerns.

With 'Kang Ye-won' and 'Al-ddal-ddalhan Chamgyeon', all eyes are on how Unicorn Studio's content lineup will be received in the digital market.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr