Kim Bum Returns with a Heartfelt Role in 'Sold Out Again Today'
Kim Bum Returns with a Heartfelt Role in 'Sold Out Again Today'
Kim Bum (36) takes on the role of Seo Eric in 'Sold Out Again Today', portraying a character with unwavering devotion. The released stills capture his youthful appearance, reminiscent of his popular 2006 role in MBC's 'High Kick!'.

Premiering on April 22nd, SBS's new Wednesday-Thursday drama 'Sold Out Again Today' features a story of 'real-life sold-out enthusiasts' with a seasonal romance. It follows the entangled lives of perfectionist farmer Matthew Lee (aka Quail) and sell-out host Dam Yejin (played by Chae Won-bin).
Kim Bum Returns with a Heartfelt Role in 'Sold Out Again Today'
Kim Bum Returns with a Heartfelt Role in 'Sold Out Again Today'
In the drama, Kim Bum's character, Seo Eric, is an executive director of the global skincare brand 'Letoile'. He becomes a pivotal figure in the romance, having moved to France at a young age with his mother. Living under the radar in a competitive chaebol family, he unexpectedly falls for Dam Yejin upon meeting her in Korea.

Even after returning to France, Seo Eric can't forget Dam Yejin. Seizing the opportunity of a contract with Hit Home Shopping, he returns to Korea and reunites with Dam Yejin, whom he considers his destined partner. Viewers are eager to see if Seo Eric will succeed in his love pursuit.
Kim Bum Returns with a Heartfelt Role in 'Sold Out Again Today'
Kim Bum Returns with a Heartfelt Role in 'Sold Out Again Today'
Seo Eric's unwavering affection for Dam Yejin is evident in the released photos. His excitement is palpable as he looks at the proposal from Hit Home Shopping. As a business partner and secret admirer, Seo Eric's journey with Dam Yejin becomes more intriguing. Professionally, he shows his competence as 'Letoile's executive director, while personally, he approaches Dam Yejin with a charming smile.

Kim Bum's portrayal of Seo Eric's candid and bold flirting is highly anticipated. Known for his versatility across sitcoms, romance, and fantasy genres, Kim Bum captivates audiences with his unique character portrayals. With fans eagerly awaiting his return to romantic comedy, Kim Bum's performance is expected to bring vitality to this healing romance.

'Sold Out Again Today' premieres on April 22nd at 9 PM.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr
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