Korean Actors Lim Ju-hwan and Park Si-hoo Embrace TikTok Live: A New Trend in Celebrity Engagement?

Recent updates on actors Lim Ju-hwan and Park Si-hoo have sparked debates online.

Following the revelation of Lim's past short-term work at a Coupang logistics center, his participation in TikTok live broadcasts, including 'collaborative broadcasts' and 'live matches,' has come to light.

Previously, an online community post about Lim Ju-hwan working at a Coupang logistics center in Icheon last August resurfaced. Witnesses claimed, "I got his autograph," and "He worked diligently without showing off his celebrity status." His agency, Basecamp Company, confirmed his past short-term employment, stating he is no longer working there.

Additionally, Lim Ju-hwan is reportedly conducting joint live sessions with other creators on TikTok, competing in real-time sponsorships. TikTok Live allows viewers to send virtual gifts that can be converted into cash, making the sponsorship system crucial. Some netizens argue that he is more of a BJ (broadcast jockey) than an actor, while others see it as merely an expansion of platforms in response to changing times.

This trend is not exclusive to Lim Ju-hwan. Actor Park Si-hoo is also actively engaging in TikTok Live. With a substantial international fan base, Park has reportedly amassed significant viewership and real-time sponsorships, leading to speculation about earnings in the millions. However, exact figures remain unverified.

More actors are connecting with fans through personal broadcasting platforms beyond traditional media. The industry's attention is focused on whether this shift to 'live broadcasts' is a temporary experiment or a new trend.

By Kim Se-ah, TenAsia Reporter haesmik@tenasia.co.kr