Park Shin-hye Tops February 2026 Drama Actor Brand Reputation Rankings

In the February 2026 analysis of drama actor brand reputation, Park Shin-hye secured the top spot, followed by Go Yoon-jung and Kim Hye-yoon. Park Shin-hye married Choi Tae-joon in 2022 and welcomed a son the same year.

The Korea Corporate Reputation Research Institute analyzed 97,863,425 pieces of brand big data from January 17 to February 17, 2026, for 100 actors appearing in dramas during this period. The data was measured based on consumer brand participation, media volume, communication volume, and community volume, and then indexed using a brand reputation algorithm. Compared to the 80,187,626 pieces of drama actor brand big data from January, there was a 22.04% increase.

The analysis of drama actor brand reputation was conducted using participation index, media index, communication index, and community index. The brand reputation index is derived by extracting brand big data and analyzing consumer behavior through a reputation analysis algorithm, categorizing it into participation value, communication value, media value, community value, and social value, with weighted indicators.

The brand reputation big data analysis measures positive and negative evaluations of the brand, media sources and interest, consumer interest and communication volume, community spread of issues, and reactions and popularity of content.

The top 30 drama actor brand reputation rankings for February 2026 are Park Shin-hye, Go Yoon-jung, Kim Hye-yoon, Won Ji-an, Lee Je-hoon, Moon Sang-min, Ji Sung, Ahn Eun-jin, Lee Joo-bin, Jang Ki-yong, Lomon, Ahn Bo-hyun, Nam Ji-hyun, Kim Go-eun, Kim Seon-ho, Pyo Ye-jin, Park Seo-joon, Jung Woo-sung, Lee Tae-ran, Jung Il-woo, Seo Hyun-jin, Lee Yi-dam, Hyun Bin, Jung Kyung-ho, Sooyoung, Lee Si-a, Jin Se-yeon, Yoon Hyun-min, Yoo Ji-tae, and Jeon Do-yeon.

Park Shin-hye, who ranked first in drama actor brand reputation, had a participation index of 1,100,900, a media index of 1,098,690, a communication index of 982,997, and a community index of 935,292, resulting in a brand reputation index of 4,117,879.

In second place, Go Yoon-jung had a participation index of 1,206,947, a media index of 882,357, a communication index of 803,170, and a community index of 941,484, resulting in a brand reputation index of 3,833,958.

In third place, Kim Hye-yoon had a participation index of 735,006, a media index of 740,279, a communication index of 760,265, and a community index of 708,640, resulting in a brand reputation index of 2,944,189.

In fourth place, Won Ji-an had a participation index of 671,299, a media index of 633,699, a communication index of 722,116, and a community index of 773,927, resulting in a brand reputation index of 2,801,041.

In fifth place, Lee Je-hoon had a participation index of 398,198, a media index of 508,309, a communication index of 845,344, and a community index of 930,458, resulting in a brand reputation index of 2,682,309.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "In the February 2026 drama actor brand reputation analysis, Park Shin-hye's brand ranked first. In the big data link analysis, 'transform, succeed, Park Shin-hye did it' were prominent, and in the keyword analysis, 'Undercover Miss Hong, irreplaceable, Hong Geum-bo' were notable. The positive-negative ratio analysis showed a positive ratio of 91.38%."

He also noted, "In the drama actor brand category, the February 2026 brand big data analysis showed a 22.04% increase compared to the 80,187,626 pieces of drama actor brand big data from January. Detailed analysis revealed a 24.06% increase in brand consumption, a 19.23% increase in brand issues, a 13.49% increase in brand communication, and a 33.25% increase in brand spread."

The Korea Corporate Reputation Research Institute analyzes brand big data to understand changes in brand reputation. This drama actor brand reputation survey was conducted from January 17 to February 17, 2026, and included analysis of brand big data for actors such as Park Shin-hye, Go Yoon-jung, Kim Hye-yoon, Won Ji-an, Lee Je-hoon, Moon Sang-min, Ji Sung, Ahn Eun-jin, Lee Joo-bin, Jang Ki-yong, Lomon, Ahn Bo-hyun, Nam Ji-hyun, Kim Go-eun, Kim Seon-ho, Pyo Ye-jin, Park Seo-joon, Jung Woo-sung, Lee Tae-ran, Jung Il-woo, Seo Hyun-jin, Lee Yi-dam, Hyun Bin, Jung Kyung-ho, Sooyoung, Lee Si-a, Jin Se-yeon, Yoon Hyun-min, Yoo Ji-tae, Jeon Do-yeon, Kim Ui-seong, Lee Il-hwa, Lee Seung-yeon, Kim Jae-young, Won Jin-ah, Jung In-sun, Park Hee-soon, Oh Yeon-seo, Jo Han-gyeol, Jang Ryul, Choi Jin-hyuk, Hong Min-ki, Chun Ho-jin, Go Kyung-pyo, Ha Yoon-kyung, Baek Jin-hee, Seo Eun-soo, Yoo Jae-myung, Lee Si-woo, Kim Tae-woo, Ham Eun-jung, Kim Seung-soo, Choi Ji-soo, Kim Moo-joon, Choi Woo-sung, Bae Yoo-ram, Yoon Se-ah, Woo Do-hwan, Jang Dong-joo, Oh Hyun-kyung, Yoo Ho-jung, Lee Joo-young, So Joo-yeon, Jo Joon-young, Jang Hyuk-jin, Ryu Jin, Lee Jae-in, Cha Seo-won, Park Ki-woong, Jo Yeo-jeong, Lee Yoo-young, Hong Jong-hyun, Lee Min-jung, Woo Da-bi, Tae Won-seok, Kim Hyun-jin, Lee Beom-soo, Han So-eun, Choi Hee-jin, Park Hae-soo, Choi Jong-hwan, Ha Seung-ri, Park Eun-hye, Hwang Dong-joo, Jin Sun-kyu, Hyun Woo, Kang Ki-doong, Yoon Sun-woo, Park Geon-il, Jung Jae-kwang, Kim Hyung-mook, Seo Hye-won, Yoon Na-moo, Choi Won-young, Kim Min-seol, Kwak Do-won, Kim Da-som, Choi Young-jun, Son Byung-ho, and Choi Kwang-il.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr