JTBC's Coverage of 2026 Winter Olympics Curling Match Tops Viewership Ratings
JTBC's broadcast of the '2026 Milano Cortina Winter Olympics' women's curling qualifier against Switzerland has topped the viewership ratings among all programs across channels.
The match, aired on the 17th, recorded an average viewership rating of 5.9% in the Seoul metropolitan area, with a peak of 9.4%, according to Nielsen Korea's paid household metrics. The key demographic of viewers aged 20-49 in the metropolitan area also showed strong numbers, with an average rating of 2.4% and a peak of 4.0%, making it the top-rated program across all channels.
JTBC's Coverage of 2026 Winter Olympics Curling Match Tops Viewership Ratings
JTBC's 'Newsroom,' which provides the fastest and most accurate Olympic updates, also garnered significant attention. The 'Olympic Special JTBC Newsroom' broadcast on the same day achieved an average viewership rating of 5.7% in the metropolitan area, with a peak of 7.8%, ranking it as the top-rated main news program across all channels in the region.
JTBC's Coverage of 2026 Winter Olympics Curling Match Tops Viewership Ratings
However, JTBC has faced criticism during its exclusive coverage of the '2026 Milano Cortina Winter Olympics.' The network failed to broadcast live the moment Choi Ga-on won the first gold medal for Korea in the women's snowboard halfpipe final. Additionally, during the women's curling match between Korea and Japan, a graphic of the Japanese flag was mistakenly aired for about 10 seconds during an ad break, drawing viewer complaints.
