Actor Yeo Jin-goo's Tokyo Art Collaboration 'TRACE OF LIGHT' Concludes with Enthusiastic Fan Response

Actor Yeo Jin-goo, who enlisted in the army last December, recently concluded his Tokyo art collaboration pop-up 'TRACE OF LIGHT' with overwhelming fan support. This large-scale project was co-organized by HIAND, a dedicated fandom platform for actors, and Ariseglobal Corp., a global content company. The event took place in Tokyo last December, garnering significant attention.

The first-floor exhibition space of 'TRACE OF LIGHT' was adorned with 'art collaboration original works' visualizing Yeo Jin-goo's inner world, captivating visitors. The original artworks, reflecting Yeo Jin-goo's sensibility, sold out completely during the exhibition, demonstrating fans' strong support for his artistic endeavors. The exhibition was praised for expanding his artistic depth as an artist.

The artistic sensibility continued on the second floor, creating a diverse space for interaction. Unique merchandise, preserving the essence of the original artworks, sparked fans' desire to collect them, and the displayed photos of the actor provided unforgettable memories. Notably, the 'communication zone,' where fans could leave messages for Yeo Jin-goo, was filled with heartfelt support, creating an emotionally touching scene of connection between the actor and his fans.

The highlight of the pop-up was a charitable project promoting positive influence. During the exhibition, MANO JAPAN, a leading automatic brewing coffee machine company, set up a charity café space with coffee beans supported by The Q Lab, a coffee brand from Dubai Index Holding Korea. All proceeds from the café were donated to 'Single Mother Forum Kansai,' an NPO supporting single mothers in Osaka, Japan, spreading warmth at the year's end. MANO JAPAN's CEO, Go Yurin, stated, "This pop-up was a meaningful event where actor Yeo Jin-goo, fans, and all participants could unite in purpose. It was even more significant to conclude the year warmly."

Through the Tokyo art collaboration pop-up 'TRACE OF LIGHT,' HIAND expanded its experience in operating offline content for global fans, reaffirming its potential as a fandom platform connecting artists and fans.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr