'Taxi Driver 3' Starring Lee Je-hoon Captivates Southeast Asia and Middle East Audiences

The drama 'Taxi Driver 3', starring actor Lee Je-hoon, is receiving an enthusiastic response beyond South Korea, captivating audiences in Southeast Asia and the Middle East. Previously, Lee Je-hoon won the Grand Prize at the '2025 SBS Drama Awards' for his role in 'Taxi Driver 3'.

According to the weekly chart released by Viu, Asia's largest pan-regional OTT platform, for the first week of January (December 29 - January 4), SBS's Friday-Saturday drama 'Taxi Driver 3' ranked first in major Southeast Asian countries such as Indonesia, Malaysia, the Philippines, Thailand, and Singapore.

In particular, it has maintained the number one spot for seven consecutive weeks since its release in Indonesia, Thailand, and the Philippines, continuing its long-term success. In Thailand, the subtitled version ranked first, while the dubbed version came in second. Additionally, seasons 1 and 2 have re-entered the top ranks of the charts in various countries, marking a significant achievement for the series.

The 'Taxi Driver' series follows the story of the mysterious Rainbow Taxi Company and taxi driver Kim Do-gi (played by Lee Je-hoon) as they carry out revenge on behalf of wronged victims. Each season has been met with consistent support from viewers due to its intense narrative and exhilarating plot, and season 3 is continuing this trend of popularity.

Meanwhile, Viu, operated by Hong Kong's PCCW, is Asia's largest pan-regional OTT platform, providing Korean content to diverse regions including Asia, the Middle East, and Africa.

Reporter Se-yoon Jung, TENASIA yoon@tenasia.co.kr