Twosome Place Launches Holiday Campaign with Actress Park Gyu-young

Twosome Place, a premium dessert cafe, has unveiled its main advertisement 'Winter is S-Choco-Sang, S-Choco-Sang is Now' featuring actress Park Gyu-young, marking the start of its holiday season campaign. Previously, Twosome Place attracted public attention by selecting Go Min-si and Shin Ye-eun as models.

Twosome Place is launching a major advertising campaign to promote its signature cake, 'S-Choco-Sang' (Strawberry Chocolate Fresh Cream), as a symbol of the winter season. Last year, the brand established the formula "Winter=S-Choco-Sang" through a storytelling campaign utilizing seasonal themes, resulting in record-breaking whole cake sales in December.

This year, the campaign 'Winter is S-Choco-Sang, S-Choco-Sang is Now' expands its narrative and scale, solidifying Twosome's aim for 'cinematic advertising.' The main advertisement, which includes a cookie video within its 30-second runtime, showcases unique creativity with both completeness and immersion. The teaser video released on the 10th heightened expectations with its cinematic mood and bold direction, surpassing 550,000 views in just one day, proving high interest. The main video continues this momentum, sensibly expanding Twosome's brand identity and completing its universe.

The main video elaborates on the 'journey towards S-Choco-Sang' hinted at in the teaser. In a bohemian style, Park Gyu-young drives a snow vehicle across snowy fields, with the phrase "I wanted to meet you, S-Choco-Sang" appearing on screen. Creative objects placed in each scene enhance the tension and immersion of the journey towards S-Choco-Sang. Finally, Park Gyu-young encounters the S-Choco-Sang topped with strawberries, takes a bite, and whispers, "Finally... it tastes like winter," completing the winter sentiment.

In a scene reminiscent of movie credits, the screen darkens, and red typography appears in front of Park Gyu-young holding a detector, saying, "You loved winter too?" This scene, reminiscent of a movie's cookie video, is a notable point, impressively foreshadowing the appearance of another holiday star, the 'Matcha Abak Whole Cake.' Meanwhile, Park Gyu-young has been cast as the lead in the new drama 'Perfect Romance' alongside Park Hyung-sik.

The 'Matcha Abak Whole Cake' was launched following the success of the 'Spoonable Matcha Abak,' which sold over 1 million units in just three months since its release in July, receiving great acclaim among the MZ generation. The demand for a whole cake version grew due to the word-of-mouth spread of its deep matcha flavor and smooth cream, leading to its addition to this year's holiday lineup.

A Twosome Place representative stated, "This main advertisement is a work that captures cinematic emotion and unique creativity within a short runtime," adding, "This year, we focused on establishing 'S-Choco-Sang' as a winter icon rather than just a seasonal product, and we plan to offer a sweeter winter by introducing the 'Matcha Abak Whole Cake,' so we ask for your expectations and interest."

The campaign will continue until the end of the year and can be seen across various media platforms, including terrestrial, cable, and digital, as well as at Twosome Place locations nationwide. The advertising costs are fully covered by Twosome Place's franchise headquarters to promote mutual growth through increased sales and profits for franchisees. Additionally, in celebration of the holiday season, pre-orders for whole cakes will be available on the 'Twosome Heart' app starting on the 19th.

Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr