Drama 'Bon Appétit, Your Majesty' Launches Pop-Up Stores Across Asia Following Global Success

The popular drama 'Bon Appétit, Your Majesty,' starring actors Im Yoon-ah and Lee Chae-min, is set to open pop-up stores in three Asian regions: South Korea, Japan, and Taiwan, following its domestic and international success.

On September 30, Studio Dragon announced, "We will be opening 'Bon Appétit, Your Majesty' pop-up stores in South Korea, Japan, and Taiwan." This event is organized to thank the enthusiastic support from viewers who wish to relive the drama's impact even after its conclusion.

The South Korean pop-up store will be held from October 2 to 11 (closed on October 5 and 6 due to regular holidays) at The Hyundai Seoul B2 Pop-up Zone in Yeouido, Seoul. In Japan, the pop-up store will start at Tower Records Shibuya in Tokyo from October 1 to 10, and will tour through Nagoya, Fukuoka, and Osaka. A pop-up store in Taiwan has also been confirmed.

In addition to the pop-up stores, fans can also look forward to a script book featuring memorable lines and scenes from the drama, available for pre-order from October 2 at major online bookstores such as Kyobo Bookstore, Aladin, and YES24. A photo essay containing still cuts from the drama will also be available for pre-order at Withmu Online Store, Aladin, and YES24.

A representative from Studio Dragon stated, "Thanks to the overwhelming support from viewers worldwide, we have prepared a variety of merchandise for the pop-up stores, including official posters, postcards, sticker sets, embroidered bookmarks, book keyrings, and spoon sets. We hope fans can cherish the drama's impact through the pop-up stores, script book, and photo essay."

Meanwhile, the tvN drama 'Bon Appétit, Your Majesty,' which concluded on September 28, achieved a peak viewership rating of 20% for its final episode. It also topped Netflix's global non-English TV show category for two consecutive weeks, remained in the global TOP10 chart for five consecutive weeks, and recorded 32.4 million cumulative views and 265.8 million viewing hours within a month of airing (August 23 to September 21).