K-Pop Group 'Yours' Sets Sights on Global Market with $30 Million Investment from China's Lucky Door

K-Pop group 'Yours', backed by a significant $30 million investment from Chinese company Lucky Door, has announced its ambitions to expand beyond Asia. Uniquely, as a rookie group, Yours plans to pursue both idol and acting careers simultaneously.

Formed through SBS's global audition program 'Be My Boys', Yours consists of members Hyo, Lee Yeon-tae, Moon Jae-il, Kim Bo-hyun, Kai, Kang Jun-sung, Park Se-chan, and Haruto. On November 1st, they held a 'Be My Boys Debut Group Global Press Conference' at a studio in Yongsan-gu, Seoul, to discuss their journey to debut and future plans.

During the event, Kang Jun-sung expressed his debut sentiments, saying, "Our story (broadcast) has now concluded. I'm happy to have a happy ending and grateful to the fans who made this possible. We will work hard moving forward." Hyo, who secured first place in the competition, added, "I want to thank K-Pop fans worldwide for their support. My family is very proud, and I will strive to show a more mature side on stage."

Kang Jun-sung noted, "Our team debuted through a survival program, so we are full of passion, and each member has a distinct color." Hyo added, "We gained stage experience through the broadcast, having performed a total of seven times. We've learned a lot about how to approach the stage, and I expect we can show a familiar presence on stage right after debut."

Park Kwon-young, CEO of Yours' agency Pinnacle Entertainment, stated, "We have signed a business agreement worth 30 billion KRW with Lucky Door, a Chinese entertainment company with 30 years of experience." He added, "From the start of the SBS broadcast, we had many discussions. We secured investment from Lucky Door and signed a business partnership agreement for Yours. Our goal is to promote globally, not just in China."

Lucky Door's CEO, So Kyung-hong, commented, "We signed the agreement based on strong trust in CEO Park. Through this project, we will do our best to make Yours a group active in Korea, China, and the global market."

Regarding the group's post-debut plans, CEO Park stated, "We are planning promotions targeting the Asian market, including Korea, Japan, and China, through pre-debut activities in the second half of this year. We aim to establish a fan base and officially debut early next year. Lucky Door's strengths lie not only in music but also in acting, and we plan to support their activities as actors in China."

Park also addressed the potential lifting of the Korean Wave ban in China, saying, "We cannot control the ban, so we will focus on acting activities and various promotions. If there are prospects for the ban to be lifted, we will then establish specific activity plans."

Yours is a rookie group composed of eight members selected through the live finale of 'Be My Boys' on October 30th. The team name 'Your Hertz' (Yours) signifies the gathering of scattered waves into one music that connects 'you and me'. Their debut project is led by Pinnacle Entertainment and the experienced Chinese entertainment company Lucky Door. Yours will be managed by Pinnacle Entertainment for the next five years.