Rising Star Lee Jun-young Shines as 2025 Male Actor of the Year

Lee Jun-young has been recognized as the Rising Star of the Year, capturing the spotlight as the male actor who shone the brightest in 2025. Known for his role as IU's on-screen boyfriend in 'When Life Gives You Tangerines,' Lee has consistently maintained his status as a trending actor this year.

Lee Jun-young received the Male Actor (Rising Star) award at the 'BRAND OF THE YEAR 2025' Awards.

Organized by the Korea Consumer Forum, the 'BRAND OF THE YEAR 2025' is the largest brand awards ceremony in South Korea, celebrating its 23rd anniversary. It selects the top brands of the year through a nationwide consumer vote. Any consumer in Korea can participate in the voting through the official website.

This year, the Korea Consumer Forum expanded its reach by introducing the Indonesia category, following China and Vietnam. A total of 3,085,743 participants cast 28,271,703 votes. Lee Jun-young was chosen as the Male Actor (Rising Star) through the public vote held from June 30 to July 3.

In 2025, Lee Jun-young captivated global audiences with a variety of projects, including the Netflix series 'Melo Movie' in February, 'When Life Gives You Tangerines' in March, 'Weak Hero Class 2' in April, and the KBS2 drama 'Pump Up The Healthy Love.' His versatile acting skills, ranging from villainous roles to heartwarming romances and comedies, have consistently redefined his career.

Last month, Lee successfully concluded his solo fan meeting tour 'Scene by JUNYOUNG,' which began in Seoul and continued in Taipei and Macau. He is set to wrap up his Asia tour on the 30th in Kuala Lumpur.

Reported by Kim Ji-won, TenAsia bella@tenasia.co.kr