Lee Je-hoon, his sense of duty as an actor shined... The odds of introducing independent films on YouTube

Actor Lee Je-hoon, who rose to stardom with the independent film 'Watchmen' released in 2011, opened a YouTube channel in May of this year to provide healing to fans through the independent film industry. Starting with content introducing a theater in Wonju, Gangwon-do under the name ‘Jehoon Cine’ on the 19th of last month, he has been traveling all over the place, including Incheon, Jeju, and Seoul, introducing useful works and theaters. Through a channel filled with sincerity and diligence toward movies, Lee Jae-hoon is once again being re-evaluated for his great value as an actor.

In each 30-minute video, Lee Je-hoon gave viewers a sense of comfort and warmth from the beginning, starting with the comment, "It's a clear day with not a single cloud." He drove the vehicle himself and arrived in Wonju, Gangwon-do. Lee Je-hoon said, "When I say it's a challenge, it seems like it's too grandiose. The mindset is, 'Let's just take a picture.' I hope it's not grandiose. I hope it doesn't seem like a huge challenge."

He hoped for healing, saying, "I hope the viewers can share the joy, comfort, and happiness I feel. I hope they can sympathize with the video without even thinking about it." While driving the car, Lee Je-hoon smiled and said, "I often go to rural areas for filming. In those cases, I don't drive the car myself," and said that it felt good to visit the local area in a new way and with a new purpose.

Lee Je-hoon said that when he visits a place for the first time, he tends to check out the theaters there. Usually, when I go to see a movie, I get used to multiplexes, but when I come to a rural area, I become curious about independent movie theaters run by myself, showing my special affection for independent movies.

The purpose of promoting independent movie theaters and works that are somewhat neglected is good in itself, but it boasted high quality in all elements, including Lee Je-hoon's warm narration, colors, and background music. Subscribers commented favorably, saying, “It’s like watching a documentary, not YouTube.” Thanks to Lee Je-hoon's popularity, 'Je-hoon's' surpassed 30,000 subscribers within three weeks of its launch. The number of views reached 210,000. The reason to use Lee Je-hoon's high recognition and great influence to 'develop the independent film industry' is to support both the actor and the channel.

In the YouTube market of stars with provocative material and fierce competition for casting, Lee Je-hoon's channel stands out by spreading calm healing without fatigue. The response is that a noticeable promotional effect is expected as it makes people want to visit the theater and enjoy the work in person. Most of the positive reviews are that the topic is not chosen for the sake of the number of subscribers and 'likes', but rather it feels more sincere because it shows people exploring and enjoying a field they really like.

Lee Je-hoon's love for movies does not stop at self-satisfaction, and he personally introduces spots by driving on his days off to spread happiness to his fans. This is one of the reasons why he has established himself in a unique position in the entertainment industry and is greatly loved as an actor for 13 long years. It is said that this was an opportunity for the channel 'Jehoon Cine' to realize how sincere Lee Jehoon is towards the field of movies and his profession as an actor.

Ten Asia Reporter Lee So-jeong forusojung@tenasia.co.kr