Lee Se-young and Bae In-hyuk's happy ending, popular even after the show ends

MBC's Friday-Saturday drama 'Virgin Woman Park's Contract Marriage', which ended its run, achieved global box office success thanks to the popularity of Lee Se-young and Bae In-hyuk.

According to global OTT Rakuten Viki on the 11th, from December 31 last year, when the final episode of 'Veign Woman Park's Contract Marriage' aired, to January 7, 2024, a total of 47 countries, including the United States, Canada, the United Kingdom, France, and the Netherlands, Ranked first in the country. In addition, excluding the countries where it ranked first, it succeeded in entering the TOP 5 charts in as many as 64 countries, including Germany, Spain, Brazil (2nd), India, and Italy (3rd), creating a worldwide hit.

Rakuten Vicky said, "'Park's Contract Marriage' is a drama that once again confirmed the popularity of two actors, Bae In-hyuk and Lee Se-young," and added, "Bae In-hyuk is in 'Cheer Up' and 'Why Oh Soo-jae', and Lee Se-young is in 'According to the Law.' “Through ‘Love Me’ and ‘Red Sleeves,’ she is receiving a lot of love from Rakuten Vicky fans,” he analyzed.

Based on the web novel of the same name, 'Veolent Woman Park's Contract Marriage' is about the contract between Park Yeon-woo (played by Lee Se-yeong), a 19th-century Confucian woman with a desire to overcome death and arrived in Korea in 2023, and Kang Tae-ha (played by Bae In-hyuk), the emotionless kingpin. Marriage story. It was also loved in Korea, recording the highest viewership rating of 9.6% while it was aired.

The fact that ‘Yeolnyeo Park’s Contract Marriage’ is a genre of ‘K-romance’ that is especially loved overseas also played a significant role. An official from Rakuten Vicky explained, “The synergy between the two actors stood out by combining a romance that has proven to be a hit and a time slip,” and added, “The reviews from users were so good that it recorded a rating of 9.6.”

Global OTT Rakuten Viki is an American video streaming service that provides Asian dramas and movies and is available in over 190 countries around the world, including the Americas, Europe, the Middle East, Oceania, and India. Currently, Korean dramas such as ‘I’m Lovely Dog’, ‘Fantasy Sonata’, ‘My Happy End’, and ‘Man and Woman’ are being offered.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr