Yoo Jae-seok, Shin Dong-yeop, Kim Jong-guk, top 3 entertainment broadcaster brands in February

As a result of big data analysis of entertainment broadcaster brand reputation in February 2023, Yoo Jae-seok ranked 1st, Shin Dong-yeop ranked 2nd, and Kim Jong-guk ranked 3rd.

The top 30 entertainment broadcaster brand reputation rankings in February 2023 are Yoo Jae-seok, Shin Dong-yeop, Kim Jong-guk, Kim Gura, Lee Sang-min, Park Myung-soo, Lee Kyung-gyu, Jeon Hyun-moo, Kang Ho-dong, Seo Jang-hoon, Kim Jong-min, Kim Min-kyung, Haha, Kim Shin-young, Kim Jun-ho, Song Ji-hyo, Kim Hee-chul, Lee Kwang-soo, Park Na- rae, The analysis was in the following order: Ahn Jung-hwan, Lee Dong-guk, Kim Dong-hyun, Ahn Young-mi, Park Mi-sun, Kim Seong-ju, Hong Hyun-hee, Cha Tae-hyun, Tak Jae-hoon, Jeong Hyeong-don, and Kim Sook.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of analysis of entertainment broadcaster brand big data in February 2023, Yoo Jae-seok's brand ranked first. When analyzing the entertainment broadcaster brand category, compared to the entertainment broadcaster brand big data of 46,376,052 in January last year, Yoo Jae-seok's brand ranked first. “It decreased by 1.32%. Looking at the detailed analysis, brand consumption decreased by 15.08%, brand issues decreased by 7.22%, brand communication increased by 9.04%, and brand diffusion increased by 0.37%.”

Next, "Yoo Jae-seok's brand, which ranked first in brand reputation in February 2023 as an entertainment broadcaster, was analyzed highly for 'talk, transform, appear' in the link analysis, and in keyword analysis, 'You Quiz, popular, 'crisis theory' was analyzed highly. The analysis of the positive and negative ratio for Yoo Jae-seok's brand showed that the positive ratio was 84.70%."

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr