Lim Young-woong, box office guarantee check

《Kang Min-kyung’s Insert》
Like an insert that enlarges an important scene in a drama, reporter Kang Min-kyung of Ten Asia sheds light on broadcasting issues. Let’s take a closer look at the front and back of the hot topic from a three-dimensional perspective.

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At this point, singer Lim Young-woong’s modifier is ‘box office guaranteed check.’ This is because the entertainment shows recorded the highest viewership ratings of the year, and music broadcasts also saw an increase in viewership ratings.

Lim Young-woong released his new song ‘Do or Die’ on October 9th. 'Do or Die' is a song about the passion to become the main character on the stage of life and spend every day without regrets, and Lim Young-woong participated in writing the lyrics.

Through 'Do or Die', Lim Young-woong not only showed off his styling but also delivered a flashy and powerful performance. The music video for 'Do or Die', which was released prior to its release, recorded a high number of views due to its scale and mysterious visual beauty, and became the number one trending video. Additionally, it swept the top spots on various online music site charts within 3 hours of its release.

Along with the release of the new song, Lim Young-woong is actively carrying out promotional activities. Lim Young-woong appeared on tvN's 'Amazing Saturday', which aired on October 14th. The reason Lim Young-woong appeared on ‘Amazing Saturday’ was because of MC Boom. He said, “It’s a program I enjoy watching, and I really wanted to appear on it because my beloved Shakiru Boom is there.”

Lim Young-woong was scheduled to sing a congratulatory song at the time of Boom's wedding, but was unable to sing the congratulatory song due to his schedule. In order to repay Boom's sorry feelings, he appeared on 'Amazing Saturday'. ‘Amazing Saturday’, in which Lim Young-woong appeared, recorded a viewership rating of 3.8%. (Nielsen Korea standard, nationwide)

Before Lim Young-woong appeared, the viewership rating for ‘Amazing Saturday’ was 1.8%. The episode starring Lim Young-woong exceeded the previous viewership rating by more than double. Additionally, the highest viewership rating for 'Amazing Saturday' this year was 3.1%, recorded by Lee Ha-nui and Park So-dam in January of this year. Lim Young-woong even broke the record for highest viewer ratings this year.

If this is the end, Lim Young-woong cannot be given the modifier ‘box office guaranteed check’. Previously, Lim Young-woong appeared as a special MC on SBS' 'My Little Old Boy', which aired on the 17th of last month. 'My Little Old Boy' starring Lim Young-woong also recorded a viewership rating of 16.1%, achieving the highest viewership rating of the year. The highest viewership rating per minute soared to 18.9%, the 2049 viewership rating was 4.7%, and the metropolitan area household viewership rating was 16.4%.

Lim Young-woong, who took over entertainment, also lived up to his name on music broadcasts. He appeared on Mnet's 'M Countdown' on the 12th and MBC's 'Show!' on the 13th. Appeared on ‘Music Core’ one after another. ‘M Countdown’ recorded 0.6%, ‘Show! ‘Music Core’ recorded 1%. In fact, increasing music broadcast viewership ratings is not easy. Last year, the show broke its highest viewer rating with its appearance on ‘M Countdown.’ This year, they still showed their ‘hero power’.

Lim Young-woong will begin ‘IM HERO TOUR 2023’ at KSPO DOME for a total of 6 times from the 27th to the 5th of next month. Next, they plan to meet Hero's Generation (the name of their fan club) through a nationwide tour concert that includes Daegu, Busan, Daejeon, and Gwangju. In particular, the Seoul performance, which marked the start of Lim Young-woong's national tour this year, was sold out, reaching approximately 3.7 million, the highest traffic ever on the site, in just one minute of ticket reservation. Following Seoul, the Daegu concert is also sold out. A silent ticket war broke out for the Daegu concert ticket sales, which recorded about 1.2 million traffic.

In addition, Lim Young-woong's first full-length album 'IM HERO' last year sold more than 1 million copies in the first week of release. He was also the first trot singer to enter Gocheok Dome. If Lim Young-woong does it, it will be the first and best record. Lim Young-woong’s other name is ‘box office guaranteed check.’ Attention is focused on what other records Lim Young-woong will write in the future.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr