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Baek Jong-won, the ‘business genius’, opens an African street stall.
tvN's 'Business Genius Baeksajang' is 'Baek Jong-won's challenge to the world of rice business' in which Baek Jong-won, a restaurant management expert, takes on the challenge of starting a business and operating it himself in a wasteland of Korean food . The first country he took on was Morocco, located at the northwestern tip of the African continent. Among them, the world's largest night market, lined with numerous local stalls, is the place where he must survive. There are as many as 150 restaurants with which he has to compete. In this night enormous market, the only space allocated to Baek Jong-won is the bare floor and a tent. In addition, they were given an extreme mission to transform an empty space into a store within 72 hours with a capital of 3 million won and start business.
In the first preview video released on the 28th, Baek Jong-won, who suddenly landed in Morocco, Africa one day, sees these adverse conditions and is captured having a 'mental breakdown', causing laughter. The hidden cards that the production team presented to Baek Jong-won, who said, “How can I do this alone?” were Lee Jang-woo and BamBam. Employees who seem to have quickly adapted to the local environment, such as Lee Jang-woo, who attempts charming bargaining, and Bam-Bam, who goes about his business shouting “No Money, No Food,” predicted that they will be strong helpers in Baek Jong-won's challenge of 'heading to the bare ground.'
However, the process is not expected to be easy. This is because Baek Jong-won was captured going through many twists and turns, such as dropping a container containing the prepared ingredients and bursting a faucet. Moreover, in contrast to the crowded streets, the empty stores seem to suggest an uneasy journey. In the end, Baek Jong-won, who has a premonition of 'X embarrassment' himself, sighs in self-deprecation, saying, "The title is 'Business Genius', but I don't know." Expectations are high on whether his sad premonition will come true, or whether he will overcome the crisis with a genius strategy even in this barren land, as the 'business genius', who has been put to the real test as his main job, takes on the challenge of selling food overseas.
A new overseas rice business project, 'Business Genius Baek Sa-jang', is being presented once again by the production team who presented the 'Will it work locally' series, which attempted to run a food truck business overseas, revealing the start- up know-how of Baek Jong-won, a 'business genius' who is considered an expert in restaurant management. predicts. tvN's 'Business Genius White Sand Beach' will premiere on April 2nd at 7:40 PM.
Kim Ji-won, Ten Asia reporter bella@tenasia.co.kr
