TV
Lee Je-hoon, ‘Model Taxi 2’ miniseries overall 1st place
SBS' Friday-Saturday drama 'Model Taxi 2' is a private revenge drama in which a mysterious taxi company, Rainbow Transportation, and taxi driver Kim Do-gi complete revenge on behalf of wronged victims. Even before the first broadcast of Season 2, 'Model Taxi 2', which showed signs of being a big hit as Season 1-related content was all at once turning around, has broken its own highest viewership rating every week since the broadcast began, and as of the last 10 episodes, it easily surpassed the highest score of Season 1. It recorded 20.9%, 18.1% in the metropolitan area, and 17.7% nationwide (Nielsen Korea). This also ranks first among all miniseries aired this year.
The 2049 viewership rating, which is a key indicator of channel competitiveness and topicality, is also overwhelming. It recorded 6.8%, ranking first among all programs on all channels broadcast during the week. Moreover, the rebroadcast also recorded a high viewership rating of 3.2%, creating a unique situation where episodes 10 and 9 of 'Model Taxi 2' ranked first and second among all programs broadcast that day.
'Model Taxi 2' also ranks first in the drama TV topicality rankings announced by Good Data Corporation, a K-content topicality analysis agency. As of the 4th week of March, lead actor Lee Je-hoon ranked first in the topicality ranking of 'TV-OTT Integrated Topic: Drama Cast Category', which includes not only TV dramas but also OTT content, proving the 'Gatdogi Syndrome' across all platforms. did.
The secret to 'Model Taxi 2' being able to become a better younger brother than the older brother is the result of the worldview steadily built up in Season 1 being properly watered down. The elements that were well-received in Season 1, such as the reality of the story of the damage, the catharsis of retribution, and the quasi-family chemistry of the Rainbow Transportation family, are still intact, and the more cheerful directing, the more varied secondary character play, and the more novel 'Nununni's revenge method' are still intact. added. By adding popularity to an attractive IP, it is now possible to provide enjoyment to a wider range of viewers.
In addition, 'Model Taxi 2', which freely varied the genre of the drama depending on the nature of the damage case and the method of revenge against the villain, providing differentiated fun from Season 1, is another SBS hero drama 'Cheon Won' in the last 9 episodes. He even succeeded in the challenge of unifying the worldviews of 'lawyers'. Attention is being paid to the progress of 'Model Taxi 2', which is proving its popularity day by day by proving the evolution of such a well-made IP.
Episode 11 of ‘Model Taxi 2’ will be aired at 10 PM on the 31st.
Kim Ji-won, Ten Asia reporter bella@tenasia.co.kr
