TV
Kang Ho-dong and Lee Seung-gi's 'Strong Heart League', in an anachronistic format... 1% audience rating right in front of you
The SBS variety show 'Strong Heart' launched a scramble 10 years ago to bring laughter and emotion with the slogan 'Everyone has a drama'. It recorded the highest viewer rating of 19.5% (based on Nielsen Korea), but ended after 3 years due to repeated laughter patterns.
After 10 years, 'Strong Heart' changed its name and was revived as 'Strong Heart League'. Kang Ho-dong and Lee Seung-gi, who were the first MCs, will work together once again. It drew attention in that it was the first reunion of Kang Ho-dong and Lee Seung-gi in 8 years, but the ratings went differently.
The first episode of 'Strong Heart League', which first aired on the 23rd of last month, started with 2.9%. After that, it recorded 2.4% and 2.2%, and the ratings gradually fell. The problem is that there are no signs of a rebound. In the broadcasting industry, it is even evaluated that a 1% drop is a matter of time. The entertainment shows that compete at the same time as 'Strong Heart League' are TV Chosun's 'Tuesday is Good at Night' and tvN's 'Naked World History'. 'Strong Heart League' is behind in viewership ratings compared to 'I like Tuesday night' and 'Naked World History'.
'Strong Heart League', like 'Strong Heart', has many performers appearing and talking. It is the 'Strong Heart League' with the slogan, 'In an era where real-time search terms have disappeared, what is the hot issue these days and who is hot?'. The name has changed, but the nature of the program remains the same. This is why it creates the same feeling as watching 'Strong Heart' 10 years ago.
Stars' 'first' confessions are pouring through 'Strong Heart League'. But embarrassingly, the topicality is not following. Some point out that it is an 'anachronistic' entertainment with a feeling of script. In the midst of provocative YouTube videos overflowing, broadcasting clearly had its limits.
Even the 'thumbnail', which is put forward as a point of differentiation, is close to what is commonly said for fishing, making viewers rather frown. Although provocative material was put forward, when the lid is opened, only talk without much content is repeated. Moreover, viewers these days prefer short-form (short clips) videos. On the other hand, 'Strong Heart League' is on the long side at about 1 hour and 35 minutes. 'Strong Heart League' has not changed much from 10 years ago. A drop in viewership ratings of 1% may have been predicted.
Reporter Kang Min-kyung, Ten Asia kkk39@tenasia.co.kr
