LE SSERAFIM Unveils Captivating 'CELEBRATION' Music Video from Upcoming Album

LE SSERAFIM has released the music video for their new single.

On the afternoon of the 24th, LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) unveiled the music video for 'CELEBRATION,' the lead single from their second full-length album 'PUREFLOW pt.1,' on the HYBE Labels YouTube channel. The video visually explores LE SSERAFIM's strength in acknowledging anxiety and trials and choosing to move forward.

Through the music video, LE SSERAFIM tells the story of a creature who isolates itself due to being different from others, and the understanding and solidarity that develops among the members. The video begins with a thriller-like tension, drawing viewers in. The creature desperately flees from the five members, traversing snowy fields, deserts, and vast planetary landscapes.

When the creature finally encounters LE SSERAFIM, it is revealed that each member also possesses unique traits that set them apart from ordinary people, creating a twist in the narrative. LE SSERAFIM pursued the creature not to torment it, but to unite with it. When the members' sincerity reaches the creature, they finally join hands. The highlight of the 'CELEBRATION' music video unfolds with a festival scene, where the creature, LE SSERAFIM, and various beings with diverse appearances enjoy a party together. This scene serves as an anthem for those with differences and showcases a 'LE SSERAFIM-style happy ending.' The video also artistically portrays the creature's appearance, conveying the group's warm perspective that being different is not necessarily negative.

'CELEBRATION' is a song that celebrates the moment of acknowledging fear and gaining the inner strength to face it. Kim Chaewon and Huh Yunjin participated in the songwriting, adding authenticity to the track. The blend of Melodic Techno and Hardstyle genres enhances its addictive quality, with repetitive beats and energetic melodies naturally moving the body.

LE SSERAFIM will continue promoting 'CELEBRATION' with performances on KBS2's 'Music Bank' on the 24th, MBC's 'Show! Music Core' on the 25th, and SBS's 'Inkigayo ON THE GO' on the 26th. Their second full-length album 'PUREFLOW pt.1' is set to be released on May 22.

Kim Ji-won, TenAsia Reporter one@tenasia.co.kr