K-Pop Group Baby DONT Cry Named as Emerging Artist to Watch by NME

The K-pop group Baby DONT Cry has been recognized as one of the essential emerging artists to watch by the UK music magazine NME.

On November 11th, Baby DONT Cry, consisting of members Lee Hyun, Kumi, Mia, and Benny, was featured in NME's 'The NME 100: Essential Emerging Artists for 2026'.

NME praised Baby DONT Cry for their "addictive K-pop melodies that are nonchalant yet slightly rebellious," and noted that they are signed under P Nation, the label founded by 'Gangnam Style' star Psy, predicting significant success for the group.

Debuting in June last year with their single 'F Girl', Baby DONT Cry made a strong impression on global K-pop fans with their bold charm and high-quality performances that challenge stereotypes expected of young girls. They followed up with their second digital single 'I DONT CARE', showcasing a more mature sound and solidifying their unique identity.

Baby DONT Cry has been making their presence known on major stages both domestically and internationally. Just three months after their debut, they graced the cover of Japan's Nylon magazine and recently appeared on TV Tokyo's 'Chochoonpa', accelerating their global reach.

With increasing attention from prominent international media, Baby DONT Cry is on a rapid upward trajectory. Their solid skills are quickly expanding their global fanbase, and their future endeavors are highly anticipated.

Reported by Kim Ji-won, Ten Asia one@tenasia.co.kr