HYBE Rises to Top 4 Promoter in Global Concert Market with Record-Breaking Tours

HYBE, led by CEO Jae-Sang Lee, has ascended to the ranks of the 'Big 4' promoters in the global concert market.

According to the '2025 Boxscore Year-End Report' released by Billboard, HYBE achieved a tour revenue of $469.2 million from October 1, 2024, to September 30, 2025, securing the 4th position in the 'Top Promoters' category. This marks a significant rise of five spots from the previous year.

This achievement was driven by the success of artists under the HYBE Music Group label. Among the four K-pop acts listed in the annual 'Top Tours,' three are from HYBE's label, including J-Hope, SEVENTEEN, and ENHYPEN. Alongside Jin, Tomorrow X Together, LE SSERAFIM, BOYNEXTDOOR, and &TEAM, they collectively held 213 performances, attracting approximately 3.3 million attendees.

SEVENTEEN (Pledis Entertainment) drew around 964,000 fans with their extensive world tour, including North American stadium shows, generating $142.4 million in revenue. They continue to tour across 14 cities with 29 shows.

J-Hope (BigHit Music) attracted over 500,000 fans with his first solo tour 'HOPE ON THE STAGE,' amassing approximately $80 million in revenue.

ENHYPEN (BELIFT LAB) achieved $76.1 million in revenue from 25 performances, selling out venues across the U.S. and Europe, and making their debut in large Japanese stadiums. They have been recognized as a global top tour artist within just five years of debut.

HYBE stated, "Our 'multi-home, multi-genre' strategy, which focuses on artists' creativity and fan experience, has proven competitive in the global market. We aim to continue delivering impactful performances by various label artists, offering fans memorable experiences and presenting new growth models for the music industry."

Reported by Ji-Ye Choi, TenAsia wisdomart@tenasia.co.kr