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LE SSERAFIM's Sakura Unveils 'KKUROCHET Holiday Edition' Knitting Merchandise
'KKUROCHET' is a brand Sakura personally conceptualized in January to share her knitting hobby with fans. She was involved in every step of the process, from the brand name to pattern design, sample creation, and logo development. Following the positive reception of the initial launch, a new seasonal product line has been created.
Sakura prepared the Holiday Edition to express gratitude to her fellow members and the fandom, FEARNOT, for their support throughout the year. She actively contributed ideas from the planning stage through to production. Her idea notebook, shared on her personal social media on the 1st, details the planning intentions and design directions for each item. The FIM-LOG uploaded on the team's official YouTube channel on the 3rd showcases the production process and scenes of Sakura gifting the items to her members.
Sakura incorporated fan feedback collected through various communication platforms like Weverse Live and private chats into the products. Items such as a photocard holder featuring LE SSERAFIM's official character 'FIM'S CLUB,' DIY decor items, hooded scarves, mufflers, and light stick-related merchandise were all inspired by fan requests.
From the 2nd to the 7th, a fan event will take place. Existing 'KKUROCHET' buyers and fans who enjoy knitting as a hobby will have the chance to win the Holiday Edition through a raffle. The 'KKUROCHET Holiday Edition' will be available for purchase on Weverse Shop starting at 11 AM on the 5th.
LE SSERAFIM, consisting of members Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae, embarked on their first world tour, '2025 LE SSERAFIM TOUR EASY CRAZY HOT,' performing 29 shows across 19 cities. They will conclude the tour with encore concerts in Seoul on January 31 and February 1, 2026.
By Min-Kyung Lee, TenAsia Reporter 2min_ror@tenasia.co.kr
