ILLIT's New Music Video 'NOT CUTE ANYMORE' Surpasses 10 Million Views on YouTube

The music video for ILLIT's latest single has garnered widespread acclaim, surpassing 10 million views shortly after its release.

According to BELIFT LAB, a label under HYBE Music Group, the music video for ILLIT's (Yunah, Minju, Moka, Wonhee, Iroha) debut single 'NOT CUTE ANYMORE' exceeded 10 million views on YouTube as of 11:11 PM the previous day.

The music video showcases the distinct personalities of the members, capturing the attention of global fans. In the video, the members express their true selves, previously overshadowed by cuteness, through various styles such as chic suits, trendy jeans, and quirky pajamas. The video also features clever scenes, such as the members dancing with expressionless faces before being playfully attacked by cute creatures and falling off the stage.

The song, which candidly expresses the desire to be seen as more than just cute, has ranked high on YouTube's trending music charts in 20 countries, including 4th in South Korea, 2nd in Australia, 13th in the UK, and 20th in the US. On its release day, it entered Melon's 'Hot 100' at 8th place and topped Japan's AWA real-time rising chart.

International music media outlets have also praised the track. BandWagon highlighted the song's "minimal production, naturally flowing conversational vocals, and catchy chorus," stating that "'NOT CUTE ANYMORE' shows ILLIT moving forward with more confidence." They added, "While trying to break free from the mold of cuteness, the moments of cuteness that do appear make the transformation even more appealing."

ILLIT is set to perform 'NOT CUTE ANYMORE' for the first time on KBS2's 'Music Bank' on the 28th.

Reported by Min-Kyung Lee, TenAsia 2min_ror@tenasia.co.kr