Band Soran's 'SaMaJwe Challenge' Takes Social Media by Storm with New Hit Single

Korean band Soran is making waves on social media with their latest single, 'Saranghan Maeumen Jwega Eopda' (Love is No Sin, 사랑한 마음엔 죄가 없다), and the accompanying 'SaMaJwe Challenge(사마죄 Challenge).' The challenge has quickly become a viral sensation, captivating audiences across various platforms.

The track, which serves as the title song for their mini-album [DREAM] released on the 17th of last month, carries a message of not regretting or blaming oneself for having loved. The 'SaMaJwe Challenge' kicked off with i-dle's Yuqi and has since seen participation from a wide array of artists, including WINNER's Kang Seung-yoon, ILLIT's Wonhee, Jung Yong-hwa, PLAVE's Eunho, Heize, TWS' Jihoon, MeloMance's Kim Min-seok, KiiiKiii KYA, Paul Kim, Yuju, BOYNEXTDOOR's Taesan, IDID's Kim Min-jae, ONF's Hyojin, MONSTA X's Kihyun, HYNN, ITZY's Lia, Joo Woo-jae, Lim Han-byul, Chen, N.Flying's Yoo Hwe-seung, Kwon Jeong-yeol, Oh My Girl's Hyojung, DAY6's Young K, BTOB's Seo Eun-kwang, xikers' Hyunwoo, Bolbbalgan4, tripleS's Nakyoung, Jang Han-eum, TOUCHED's Yunmin, So Soo-bin, fromis_9's Hayoung, Choi Yena, Xdinary Heroes' Jungsu, Jung Eun-ji, GOT7's Youngjae, and Dragon Pony. The challenge continues to expand with more videos reportedly in the works.

The song's catchy melody combined with its solid musicality and the unique structure of the challenge, where various artists add their voices to the band's music, are credited for its explosive popularity. Notably, MONSTA X's Kihyun responded to fans' requests by releasing a duet version of the challenge with Soran's vocalist Go Young-bae, further elevating the challenge into a new form of content.

Industry insiders note that while challenge-based music consumption has typically focused on pop or idol genres, the widespread reach of band music like Soran's on social media is unprecedented. They attribute this success to Soran's musicality and message resonating across generations and genres.

Soran expressed their gratitude, stating, "We are deeply thankful to all the artists who joined us despite their busy schedules. We never expected such a prolonged and enthusiastic response." MPMG MUSIC added, "We plan to continue expanding the challenge and enhancing communication with fans, offering diverse content moving forward."

Soran is set to host their winter concert 'DREAMeR' on January 17th and 18th at the YES24 Live Hall in Seoul, promising a special encounter with their fans.

Reported by Kim Ji-won, TenAsia one@tenasia.co.kr